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It’s Time to Audit & Review Your 2020 Performance

It’s Time to Audit & Review Your 2020 Performance

I think most will agree that 2020 has taken us all for one wild ride. As the year comes to a close, I can’t stress enough the importance of performing a digital audit for your small business’s marketing efforts. In this blog post, I’ll cover what a digital marketing audit is, why it’s so crucial for your business, and steps you can take to ensure you’re doing it correctly. Let’s get started!

What is a Digital Marketing Audit?

A digital marketing audit is a comprehensive review of your business’s digital marketing efforts and assets over a particular period. This includes investigating your strategies, practices, posts, ads, and other assets to understand how they performed in the digital sphere.

Why Is It Important?

Digital marketing audits are essential because they enable you to see what is and isn’t working for your business – thereby empowering you to make well-informed marketing decisions. They force you to take a step back and gain an eagle’s eye perspective of your efforts. You may then use this knowledge to inform and advance future marketing goals and strategies.

When Should I Audit My Digital Assets?

The best time of year to review your analytics and audit your assets is at the end of the year (end of Q4). We also recommend performing a digital audit at the start of a new quarter or before/after any significant business milestone.

Digital Auditing: FREE On-Demand Training Course

It’s our goal to celebrate what you’re doing well, uncover areas in need of improvement, and identify new strategies to digital marketing that will best suit your industry and audience. As such, we’ve developed a step-by-step training course that walks you through the digital auditing process and helps you find new ways to thrive in 2021. And the best part is, it’s now available ON DEMAND!

Here’s what you’ll learn during our on-demand digital auditing course:

  • How to Create a Digital Review Checklist
  • What to Look for in Your Digital Review
  • Platforms to Assess During Your Digital Review:
    • Google My Business
    • Social Media
    • Digital Advertising
    • Email Marketing
    • Website
  • What to Do with Your Findings

The time to audit your digital strategy is now. Simply click the button below to access and download your FREE digital auditing course!

Download Training Now!


A La Carte Digital Auditing Services

To best accommodate the unique needs of your growing business, we’ve created an a la carte menu of auditing services that cover all the major areas of digital marketing. Pick and choose our digital auditing packages that work best for your small business, or opt for an entire 5-course experience with our “Under the Microscope” package!

Browse Packages Now! 

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office