Term archive for "Marketing Data"

Lather, Rinse, Repeat: The Data Review Process

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Businesses who are hoping to gain a competitive advantage in the marketplace, control costs, and make more direct connections with their customers can do so by making good use of the data collected by their website, social media, advertising channels, and POS system. Unfortunately, you can’t just glance at your data one time and reap… Continue Reading »

Get Ready for the Sound of Silence: Google Expands “Mute This Ad”

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Almost everyone has had the experience of browsing an online store, lingering for a moment or two over an item that was kind of appealing, and moving on without making a purchase, only to have ads for that appealing item show up time and time again – even when you’re not shopping at all, but… Continue Reading »

It’s Confession Time: When Was The Last Time You Checked Your Data?

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Anyone who’s been reading this blog for more than about a week knows that we’re huge fans of making the most out of your data. Website analytics are a powerful tool to help business owners understand where their customers are coming from, and determine which marketing channels are providing meaningful results. Social media analytics help… Continue Reading »

OKCupid Introduced You To Mr. Wrong…On Purpose?

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Remember the big brou-ha-ha that exploded when it came out that Facebook was running experiments on its users, without informing them of the same. Totally not a big deal, according to OKCupid, which issued a statement today saying that all web-based companies do this sort of testing. Why, they’ve even hooked people up when their… Continue Reading »