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4 Data-Driven Tools Every SMB Needs

4 Data-Driven Tools Every SMB Needs

Does data inform your marketing strategy? It should! Learn from your data to create better content using these amazing digital marketing tools for small businesses data analysis:

Google Search Console

Previously known as “Google Webmaster Tools”, Google Search Console is a free SMB tool that helps business owners observe, maintain, and troubleshoot their Google search results performance. Using Google Search Console gives you access to a ton of information about your website and who’s visiting it. It can help you figure out how many people are visiting your website and how they discovered it, whether they are using a mobile device or a desktop computer to access it, and which pages on your site are the most successful. It can also assist you in locating and correcting website issues, submitting a sitemap, and creating and verifying a robots.txt file.

Want to learn more about Google Search Console? Attend our LIVE step-by-step training, “Google Search Console for Beginners”!

CallRail

CallRail is a call-tracking service that traces and manages your business’s phone leads, helping you to determine which of your marketing campaigns is bringing in the most calls so you can dedicate more of your budget towards what’s working. Incoming phone calls and texts are attributed (or matched) to your marketing channels and approaches (i.e., Google AdWords, social media posts, your website, etc.) using call tracking software. Not only does CallRail benefit your small business by providing lead attribution, it also helps with keyword research and allows you to uncover opportunities based on what your customers are saying.

If you want access to comprehensive, actionable data on your phone leads, CallRail is for you. As the platform says, “If you’re not tracking calls, you’re missing metrics.”

Become a CallRail Agency Partner like TTG!

BrightLocal

Boost your brand’s visibility and rank higher in local search with BrightLocal. BrightLocal is an all-in-one SEO platform that helps you track, audit, and improve your small business’s local SEO by knowing just where you rank and spotting areas for improvement. It’s also a great tool for detecting optimization opportunities, tracking growth, and outranking your competition. Plus, it allows for citation monitoring, link auditing and tracking, and white-label reporting!

Learn More Now!

Google Analytics

Google Analytics is a free website analytics tool provided by Google that tracks and details web traffic so you can get data on who’s visiting your website, how they found your website, and what they’re doing while they’re on your site (i.e., which pages they’re visiting and for how long). It gives you a good idea of what sort of content on your site is getting the most attention, where you’re gaining the most conversions, and which calls to action spur the most, well, action. Not only is Google Analytics free, it’s also incredibly intuitive and easy to use, even for the, shall we say, technically challenged.

Learn More Now!


Need a Hand with Your Data?

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office