Does data inform your marketing strategy? It should! Learn from your data to create better content using these amazing digital marketing tools for small businesses data analysis:
Google Search Console
Previously known as “Google Webmaster Tools”, Google Search Console is a free SMB tool that helps business owners observe, maintain, and troubleshoot their Google search results performance. Using Google Search Console gives you access to a ton of information about your website and who’s visiting it. It can help you figure out how many people are visiting your website and how they discovered it, whether they are using a mobile device or a desktop computer to access it, and which pages on your site are the most successful. It can also assist you in locating and correcting website issues, submitting a sitemap, and creating and verifying a robots.txt file.
Want to learn more about Google Search Console? Attend our LIVE step-by-step training, “Google Search Console for Beginners”!
CallRail is a call-tracking service that traces and manages your business’s phone leads, helping you to determine which of your marketing campaigns is bringing in the most calls so you can dedicate more of your budget towards what’s working. Incoming phone calls and texts are attributed (or matched) to your marketing channels and approaches (i.e., Google AdWords, social media posts, your website, etc.) using call tracking software. Not only does CallRail benefit your small business by providing lead attribution, it also helps with keyword research and allows you to uncover opportunities based on what your customers are saying.
If you want access to comprehensive, actionable data on your phone leads, CallRail is for you. As the platform says, “If you’re not tracking calls, you’re missing metrics.”
Boost your brand’s visibility and rank higher in local search with BrightLocal. BrightLocal is an all-in-one SEO platform that helps you track, audit, and improve your small business’s local SEO by knowing just where you rank and spotting areas for improvement. It’s also a great tool for detecting optimization opportunities, tracking growth, and outranking your competition. Plus, it allows for citation monitoring, link auditing and tracking, and white-label reporting!
Google Analytics is a free website analytics tool provided by Google that tracks and details web traffic so you can get data on who’s visiting your website, how they found your website, and what they’re doing while they’re on your site (i.e., which pages they’re visiting and for how long). It gives you a good idea of what sort of content on your site is getting the most attention, where you’re gaining the most conversions, and which calls to action spur the most, well, action. Not only is Google Analytics free, it’s also incredibly intuitive and easy to use, even for the, shall we say, technically challenged.
Need a Hand with Your Data?
Work with a TTG Mentor to understand your data and apply your findings!