Term archive for "Marketing Strategies"

Creating Traditionally Face to Face Interactions in Digital Spaces: The Power of Voice

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As a business owner, you need to pay attention to what’s happening with voice search. Voice search is when a device user asks, rather than types, their inquiry – things like “Siri, is the florist open now?” or “Alexa, how do I get gravy stains out of a t-shirt?” Last year, Google I/O CEO Sundar… Continue Reading »

Red Shirts Work Best in Facebook Ads: Welcome to the Slippery Slope

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Entrepreneur recently had a great article on how business owners can improve the results they’re seeing from their Facebook advertising. One tip immediately jumped out at us: ads featuring a person wearing a red shirt test 75% better than ads featuring a person wearing a shirt of a different color. It’s an interesting point, but… Continue Reading »

How Long Should Multi-Channel Advertising Campaigns Last?

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One of the biggest challenges business owners face is determining how long any given marketing campaign should last. This is especially true for multi-channel campaigns, when you have all of your company’s messaging vehicles focused on one specific message; whether that’s promoting a sales event, a particular line of merchandise, or another offer. It turns… Continue Reading »

It’s 2015: Multi-Channel Marketing is No Longer Optional

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A new year brings a new reality to business owners: we can no longer pretend that multi-channel marketing is something we can choose to do or not do. Today’s consumers have significant customer service expectations. They take it for granted that they can reach us via their social media platform of choice, as well as… Continue Reading »