Term archive for "Marketing Trends"

Victoria Spills Her Real Secret: The Measurements That Matter

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For a very, very long time, the Victoria’s Secret catalog occupied a distinct space in the direct mail world. Featuring pages and pages of beautiful women wearing expensive underthings, it was considered essential reading by many and a mainstay of the brand’s identity. But Victoria’s Secret announced today that the catalog is over – if… Continue Reading »

Private Recommendations: A New Social Media Marketing Tool?

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Netflix, not being content with changing how the nation watches TV, is rolling out a new feature that will really be must-see viewing for business owners. It’s called Private Recommendations, and here’s how it works. After watching one or more episodes of your favorite show, you’re going to be prompted to tell your friends they… Continue Reading »

Could a 17 Pound Catalog Be Worth Its Weight in Gold?

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Pop quiz: when was the last time the words “Restoration Hardware” crossed your mind? For most of us, the answer would probably be not lately – at least, not until we read the morning headlines. There, it turns out, we find at least half a dozen stories, including this prominent, much-cited New Yorker piece, questioning… Continue Reading »

From the Runway to the Website: Fashion’s Impact on Digital Marketing

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Of all of the publications that you might expect a web design and development team to be reading, fashion trend reports might not necessarily top the list. Yet we do, and here’s why: Today’s customer, even those who aren’t the least bit interested in fashion and style, are constantly bombarded by messaging from people who… Continue Reading »