Term archive for "Marketing Your Small Business"

Everybody Searching for a Hero: Lessons Learned from Lululemon

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Lululemon has had a rough couple of years. The athletic leisurewear brand ran into trouble when their black yoga pants were too sheer, prompting a massive recall. Then Chip Wilson, founder and chairman of the brand’s board, was forced to step down after stating that not every woman has a body that looks good in… Continue Reading »

How To Keep the #SmallBusinessSaturday Relationship Going

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Small Business Saturday is an interesting phenomenon. American Express launched the idea back in 2010 to encourage shoppers to patronize small, local businesses. The campaign struck a chord with the American public; participation has grown every year. Last year, consumers spent 5.7 billion. This is obviously great news for the small business owner. A significant… Continue Reading »

Is Email Really Dead? Facebook Thinks So, But We’re Not So Sure

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Facebook, as you may have heard, recently bought the messaging app WhatsApp. Shortly after making this $16 billion deal, Facebook announced it was discontinuing its email service. This is, according to the pundits, the death knell for email marketing. We’d like to say not so fast. First of all, it’s fair to state that the… Continue Reading »

Great Visuals Sell – But Where Do You Get Great Visuals?

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In a world where you’re connecting with your customers through social media and your website, strong, compelling, interesting visuals are essential. People pay more attention to pictures than they do to text, especially in the initial stages of any brand relationship. Photos, logos, and other graphics convey vital information about your company quickly and succinctly… Continue Reading »