Best Practices: 5 Benefits to Web Forms
Well-designed web forms can make life easier and improve the user experience. Get the scoop here!
Here’s What SMB Owners Should Expect to Spend in Their First Year
Starting a small business can be costly: time, money, your sense of security. But hey— you’ve got a dream; now it’s time to plan your budget. What should you actually expect to spend during your first year in business? Keep reading to find out… The Magic Number According to our friends at Shopify, more than […]
Dad’s Day for the Digitally Dynamic Business Owner
As we gear up to celebrate the father figures in our lives this Father’s Day, there are a few interesting things happening. Here are some marketing trends to keep in mind while planning your Father’s Day sales push: 1. Father’s Day Spending Has Been on The Up & Up Year Over Year Father’s Day spending […]
B2B vs. B2C Digital Marketing
First of all—What is B2B & B2C? “B2B” – otherwise known as business-to-business – is a term that describes the commercial transaction between two businesses or corporations. Examples of B2B transactions include: In contrast, “B2C,” or business-to-consumer transactions take place between business suppliers and consumers. Some examples of B2C transactions: B2B vs. B2C Marketing When […]
What’s Good for the Environment is Good for Your Business
Think your consumers don’t care about sustainability? Think again. According to GreenBiz: At least 75% of consumers report sustainability to be moderately to extremely important to them. 71% of consumers would pay more for brands that are sustainable. 57% of consumers say climate change has caused them to reassess their purchasing habits The events that […]
Low-Cost & No-Cost SMB Marketing Ideas
Here at TTG, we get a lot of questions from small business owners about the most cost-effective ways to implement digital marketing into their current business strategy. As a small business owner myself, I understand first-hand the value of a free or low-cost resource that works to grow your company— especially when you’re just starting […]
Falling in Love with Digital Advertising
The six-week time span between New Year’s Eve and Valentine’s Day presents a more valuable sales opportunity than some might think— but what’s the best way for startups and small businesses to leverage their sales opportunities in the season of love? Considering that 32% of people do their Valentine’s Day shopping online, digital advertising makes […]
That’s the Way the Third-Party Cookies Crumble: Navigating Your Digital Ads in A Cookie-less World
“As an advertising industry, we’ve done a very poor job of communicating to the end-user as to why we’re tracking them, and why this is beneficial. Few consumers understand how any of this works, and with lack of understanding it’s simple to just say no and block it.” – Luke Taylor, founder & COO of […]
3 Ways To Reward Customer Loyalty & Build Relationships This Holiday Season
Originally Published in November 2020. Updated October 2021. Key Takeaways: – Holiday shopping habits and plans have changed once again. – With buyers planning to buy more and spend more for the 2021 holiday season, customer incentives and loyalty rewards should be part of your marketing plan. – Relationships built during the holidays can produce […]
Digital Reputation Management: How to Address Negativity Online
Updated August 2021. For many businesses, the holiday season brings stretch to staff and companies. This is something consumers are not always mindful of—and we can’t blame them for that. We’re doing business in an era of immediate gratification, after all; where technology caters to customers who want what they want… and they wanted it […]
