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Best Practices: 5 Benefits to Web Forms

Best Practices: 5 Benefits to Web Forms

No matter what industry you are in, contact pages are essential when creating your website. Additionally, the information you put on your contact page is crucial as well. While your customers will certainly be able to reach you if you simply provide an address, phone number and email, there are several distinct benefits to providing a web form. Let’s discuss the advantages web forms have over clickable email links and traditional contact information.

  1. Customers like Options:

    Some people would prefer to speak directly with a company representative while others find getting on the phone time consuming. Providing all the possible ways to contact you (i.e. phone number, address, email, and web form) allows your customers to choose the contact method they prefer and avoids frustrating customers when their preferred method is not available.

  2. Receive the Type of Information You Need:

    Web forms are unique in that they give you the ability to control the type of information you collect from your customer. By providing specified fields and designating which of these fields is required, you ensure that your web visitors are giving you the information you need. When you simply provide an email address, your invite open ended communication with no direction. We often explain to clients that web forms can also be leveraged as a way to pre-qualify a web inquiry.

    For instance, take our client Star Kidz. They offer performance arts classes for children. Their classes are offered in five separate locations for various age levels. Thus, on their form, visitors are required to enter their child’s grade as well as their location of choice. This allows Star Kidz to better serve individuals who fill out their form, giving them a chance to review their class registrations to see if the desired class is full prior to touching base with them.

  3. Forms are Trackable:

    In order to measure the effectiveness of your website, you need reliable metrics. Web forms give you just that. By setting up goals conversions from Google Analytics, you can track how many people visited your contact page and of those individuals, how many actually filled out the form. In addition, you will be able to tell what website they came to your site from, allowing you to track which of your marketing efforts is converting the most. Clickable email links do not let you drill down in the same way, making them much less trackable.

  4. Inquiry Back-ups:

    Most web forms are designed to feed into a data file and email the inquiry to the company contact designated to receive the form. Be sure that your forms are set-up this way. This will ensure that if that staff member’s emails are deleted or lost, you have a back-up on your website. This file can then be downloaded into a customer database or uploaded into your mass email service. No re-typing required.

  5. Convenience is Key:

    Clickable email links automatically open your customers’ default email program. If they haven’t set up their default email or it is not the email they’d like to use to contact your business, you run the risk of the customer becoming frustrated and leaving your site without contacting you. This is more prominent than ever with so many people using Gmail. Web forms are extremely convenient as your customers do not even need to leave your contact page to reach out to you. This also increases the chance that your customers will spend additional time on your site after they have contacted you.

Though you should provide all of your relevant contact information on your contact page, a web form should be front and center. If you need help adding forms to your site or deciding on the relevant fields for your forms, reach out to us. We’d be happy to help!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office