Understanding Data: The Pros and Cons of Observational Data
Observational data tells us a lot about what our customers want and need, as well as how they put those impulses into action. Here’s why you should use it, and some issues to look out for.
What Motivates People to Call Your Business?
How many people do you know who hate talking on the phone? The answer’s not quite everybody, but almost – US consumers are five times more likely to send and receive text messages than phone calls. Yet there is one situation that will lead people to call a business – even when that business has […]
