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What Motivates People to Call Your Business?

What Motivates People to Call Your Business?

How many people do you know who hate talking on the phone? The answer’s not quite everybody, but almost – US consumers are five times more likely to send and receive text messages than phone calls. Yet there is one situation that will lead people to call a business – even when that business has an active, up to date website and a thriving social media presence.

The research released in the most recent Think With Google report reveals that half of all shoppers confirm inventory is in stock before they visit a retailer. Why do they do this?

Business Growth Comes from Better Customer Understanding

There are two types of data business owners can use to grow their business. Objective data, which is what we talk about much of the time, includes the information captured by all your digital marketing channels such as your website or social media. Observational data includes the insights and understandings that you and your team have developed interacting with your customers.

A valuable exercise at this point is to think about what you know about your customers’ lifestyles based upon that observational data. Are most of your customers in the workforce? Do they have families? The answers to those two questions unlock some critical understandings: we know when people have a lot of professional and personal obligations, they don’t necessarily have a lot of free time.

When time is in short supply, people want to make sure they’re not wasting it. Consider the steadily increasing popularity of buy online, pick up in store shopping. Theoretically, it’s a way for the customer to guarantee they get exactly what they want, no waiting required. In practice – well, let’s just say execution on this front can make or break a relationship.

But returning to the issue of phone calls. People are protective of their free time. If they’re going to your store – particularly if you’re located outside of their regular neighborhood – they want to make sure they’re going to have a positive experience.

So, they do their research, which includes calling to confirm products they’re interested in are indeed in stock. They eliminate their anxiety and become more confident in their decision to visit your store. And when you pay attention to the data, you gain insight into what products are of significant interest to your customer base. These types of insights are vital to business growth.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office