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Curious About CBD? Learn How You Can Use CBD to Build Your Business!

Curious About CBD? Learn How You Can Use CBD to Build Your Business!

CBD seems like it’s everywhere lately. This miracle cure can be found in the smallest stores, regional chains and even luxury boutiques. And CBD’s not limited to retail. You can find CBD in restaurants, spas and salons, and even in manufacturing and construction.

In fact, we’ve even started a CBD Club here at Technology Therapy Group.

Surprised? Perhaps we can clear up some confusion by pointing out we’re not talking about cannabidiol – often abbreviated as CBD – but Customer Behavior and Data, the powerful combination business owners are using to better understand their audiences and build their businesses.

Why a club? Because many things are more fun when you do them in groups. Travelling, playing golf, and other recreational activities are all proof of concept: the more the merrier! It turns out the same is true for learning a data-driven approach to business growth.

How the TTG’s CBD Club Started

This whole idea started as a challenge. Would you be willing to do 20 things in 2020 to help grow your business?

It’s an appealing idea – and there are certainly 20 meaningful opportunities to better understand your customers and improve your operations in your business data. By business data, we’re talking about resources you already have at your disposal – things like website analytics, social media metrics, your email marketing reports and more. Lots and lots of business owners have this wealth of information at their fingertips, but they don’t know how to use it to make things better.

We thought it was time to change this situation. That’s why we structured the CBD Club to make it easy and fun to learn how to use your business data. The intimidation factor has completely been eliminated. This is a stress-free way to learn with like-minded business owners.

Each month, we focus on 2 critical business tasks, and walk you through how to find the relevant data, understand the numbers you find, and make an action plan that results in meaningful improvement. Tutorial videos are provided so you can watch them when and as often as you need to, and there’s a monthly webinar with an interactive question and answer session to ensure you’re ready to make changes.

We’re really excited about this. Over the years we’ve seen the way having the right information and a deep understanding of how data connects to real world concerns empowers business owners to make better choices. Knowledge truly is power.

If you’re curious about the CBD Club & want to learn more, you can do that here.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office