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Get Clear in 2020: Understanding the Customer Insights Package

Get Clear in 2020: Understanding the Customer Insights Package

What’s the single most powerful thing you can do to build your business? Develop a better understanding of your customers. How do you develop that understanding? By examining the data trail your customers leave when they visit your website, see your ads, or search for you online.

Discover the 2020 Customer Insights Package

We know it can be confusing and overwhelming to dive into your digital data – especially if you don’t know what you’re looking at or for. Our Customer Insights Package takes all the fear out of working with your data. We work step-by-step with you, looking at your reports, explaining the numbers, and helping you find the answers to your most pressing business questions.

The 2020 Customer Insights Package addresses six critical considerations:

  1. Google Analytics

    Learn where your website traffic is coming from, who your website visitors are, and what they do and don’t like about your website. Identifying customer groups and behavior trends makes it easier to craft more compelling offers & boost your brand’s visibility.

  2. Google Ads

    Google Ads can be a powerful sales tool – but they must be carefully crafted, targeted appropriately, and driven to a website that delivers a satisfying customer experience. We’ll take you behind the scenes so you can understand how well your ads are performing, where there are opportunities for improvement, and how to plan your ad budget for the coming year.

  3. Facebook Ads

    Facebook Ads can have as much reach and impact as Google Ads if they’re designed and deployed effectively. We’ll work with you to determine how well your efforts are working, pinpoint the techniques that can take your ads to the next level, and teach you what you need to know to monitor results.

  4. Email Marketing

    Email marketing only works if messages reach your customers. We’ll examine audiences, open rates, conversions and other critical metrics that will help you determine the return you’re getting from your email marketing and what you can do to improve it.

  5. Google My Business

    Your Google My Business listing displays the essential information customers need to know when they’re researching their options. We’ll work with you to make sure your listing is correct and optimized for your local market and industry.

  6. Local Search

    More than half of all internet searches are for “near me” or local businesses. Learn how well your business performs in these searches, what you can do to improve your ranking, and how to convert interested searchers into real-life customers.


Ready to Learn More?

Get the details of the 2020 Customer Insights package, including special incentive New Year’s pricing, and get started today!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office