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What’s the Best Way to Boost Your Business’ Visibility Locally?

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What’s the Best Way to Boost Your Business’ Visibility Locally?

People love to shop local – but they determine which local businesses they’re going to visit online. Late last year, Google reported that 46% of searches are for local businesses, and “near me” searches have increased by a jaw dropping 500%. Given these numbers, what’s the best way to boost your business’ visibility locally?

Dial in Your Google My Business Listing

It’s essential to be sure your Google My Business listing is correct. Google My Business is a free tool Google provides to business owners to help them manage their information across all Google properties. It also serves as a directory listing. Customers assume Google has accurate information, so it’s critical that you claim and monitor your Google My Business listing to make sure your address, website, hours of operation, and other critical information is correct.

Optimize for Local Search

Also important – understanding how your business appears in local search results. It’s a good idea to regularly search for your business anonymously – logging out of your usual browser settings gives you search results free of influence due to your normal online activity. Have trusted friends and colleagues do the same and tell you what they find.

Examine these understandings in context with what you see in your Google Analytics and other data sources: they may reveal opportunities to better optimize your site copy for local search. Improving search can be one of the most cost-effective ways to boost your business’ local visibility, especially if you have the luxury of a reasonable timeline.

Use Targeted Digital Advertising Campaigns

Unfortunately, time is money, and sometimes we need to boost local market visibility relatively quickly. At that point, it’s prudent to consider the mix of digital advertising tools available to you. Paid search ads are an essential element of local search strategies. To make the most out of your investment in digital advertising, you need a compelling offer and specific targeting to ensure your ads are seen within the neighborhoods and by the people most likely to patronize your business.

Learn more about ways to boost your local visibility quickly and affordably.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office