Term archive for "Pay Per Click"

For Great PPC, Focus on the Customer Journey

By

Did you ever wonder why Google Adwords changed its name to Google Ads? Part of the reason, according to Sridhar Ramaswamy, former Senior VP of Ads & Commerce, was to acknowledge the many places Google Ads appear. In addition to occupying a prime position at the top of search results, Google Ads show up on… Continue Reading »

Lessons from the Super Bowl: Leveraging Local Tools for Small Business Success

By

Millions of people sat down last night to watch the biggest football game of the year. While some of us have looked forward to the event for the actual game, others simply couldn’t wait to be entertained with the latest batch of Super Bowl Ads. We have to admit, we had a vested interest in… Continue Reading »