Term archive for "Pinterest Advertising"

Pinterest has long been the darling of retailers serving the bridal, fashion and home décor markets, who used the image saving site to promote their offerings to eager, affluent customers. Promoted Pins first appeared in the spring of 2014, and have gone through several changes since then. Today, Promoted Pins can be motion activated, and… Continue Reading »

Social media advertising has grown at an exponential rate, with different platforms racing each other to introduce new features, targeting tools, in-platform purchasing options and more. There’s a reason for this. While it’s possible to connect with your customers on social media relying solely on the content you post and organic engagement, it’s incredibly difficult… Continue Reading »