Term archive for "Pinterest Marketing"

It’s All in the Application: Promoted Pins That Work

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Pinterest has long been the darling of retailers serving the bridal, fashion and home décor markets, who used the image saving site to promote their offerings to eager, affluent customers. Promoted Pins first appeared in the spring of 2014, and have gone through several changes since then. Today, Promoted Pins can be motion activated, and… Continue Reading »

Understanding Pinterest’s Real Power: Most Pinners Make Purchases

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Pinterest is five years old. In that half-decade, the image collection and curation social media site has grown at breathtaking speed; currently there over 70 million active users, 85% of whom are female. Now Millward Brown, a division of the world’s second largest market research company, has released a study detailing exactly how influential Pinterest… Continue Reading »

Think Pinterest is Just For Women? Think Again!

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The conversation happening around Pinterest as a marketing platform is starting to change. For a long time, the hugely popular social media site, where users collect images they find inspiring, motivating, funny or otherwise meaningful, has been regarded as an almost wholly female domain. Pinterest was the place to go if you were looking for… Continue Reading »

Pinterest: Beautifully Coming Into Its Own as a Marketing Tool

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For a very long time, Facebook and Twitter have been the two most important social media platforms for many small business owners. Now, however, Pinterest is attracting more and more attention. The platform is growing more and more robust – the recent integration of Vevo gives users three options for video integration in addition to… Continue Reading »