Term archive for "sales"

Amazon Ads: What You Need to Know

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Online spending represented 21.3% of total retail sales in 2020, according to estimates. Amazon accounted for nearly one-third of all eCommerce in the United States.* Consumers spent over $860 billion shopping ecommerce in 2020 just on U.S. merchants alone. That’s a 44% increase year-over-year, not to mention the highest annual U.S. ecommerce growth in at least… Continue Reading »

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Stay Off the Naughty List: Common Spam Phrases to Avoid in Your Holiday Emails

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Email marketing is a critical component to any holiday campaign. Whether you’re delivering coupons to your customers, alerting them to your holiday hours, or giving them product recommendations with a gift guide, well-planned emails are valuable to you and your audience. Even the best-laid plans, though, often go awry. You may be surprised to find… Continue Reading »

Connecting Takes Time: The Power of Persistence

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After a lead has been qualified, how many times do your sales people reach out to connect with them?  Kissmetrics reports that it takes between 8 to 12 contact attempts to get a 90% contact rate; if you’re trying to contact only half of your leads, your sales team still needs to make at least… Continue Reading »