Term archive for "Search Engine Marketing"

What’s the Best Way to Boost Your Business’ Visibility Locally?

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People love to shop local – but they determine which local businesses they’re going to visit online. Late last year, Google reported that 46% of searches are for local businesses, and “near me” searches have increased by a jaw dropping 500%. Given these numbers, what’s the best way to boost your business’ visibility locally? Dial… Continue Reading »

Less is More: Google’s Eye Opening Insights on Page Load Speeds

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We all know that customer attention spans are incredibly short. Conventional wisdom puts the average attention span at 8 seconds; ambitious, science-oriented groups like bird watchers try to keep their members on task for half an hour at a time. Google has been researching mobile website visitors’ behavior patterns. They were especially interested in what… Continue Reading »

The I-Want-To-Know Moment

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Imagine this: you’ve been invited to be the guest of honor at a fabulous party. Absolutely everybody will be there to see you being honored, including your grade school crush and that frenemy who always manages to one-up you, no matter what. Now answer this question: what are you going to wear? Almost everyone answers… Continue Reading »

Need To Appear in Near Me Searches? 6 Places Your Info Needs to Be

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Here’s how the story goes: “Ok, Google,” your customer says to their smart phone. “Thai restaurant near me.” A split second later, Google answers back, giving the name and location of the three closest Thai restaurants. The odds are better than pretty good that your customer will go to one of those three locations for… Continue Reading »