Term archive for "SEO advice"

The SEO Balancing Act

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Some days SEO seems more art than science. Google’s algorithms change so frequently and their team gives webmasters what is often vague advice regarding complying with their standards and boosting rankings. Still, there are proven tactics for maintaining and improving your search rankings. The key: time, dedication, and a balanced focus between the big picture… Continue Reading »

SEO Misconceptions Straight from the Horse’s Mouth

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Each week, Matt Cutts, head of Google’s Webspam team, posts informative videos on the Google Webmasters YouTube Channel on recent updates, webmaster tips and other Google News. Recently, he shared a video titled, “What are some misconceptions in the SEO industry?” that hit close to home for us. Below are the insights that he shared… Continue Reading »

Hiring an SEO Agency: Don’t Get Duped!

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Part of excelling in business is focusing on your core competencies and knowing what tasks you can delegate or outsource to others. Passing the torch to a company or employee who specializes in the areas in which you don’t have the time, skills, and/or experience to handle is a smart decision. Search Engine Optimization, or… Continue Reading »