Term archive for "social media coaching"

Persistence Pays Off: The Secret of Building Real Relationships on Social Media

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Developing an effective social media presence takes time. While setting up a profile and beginning to post content isn’t all that involved, it’s the process of developing and interacting with your followers that demands both patience and persistence. Brands sometimes become frustrated when the levels of engagement they’re enjoying aren’t translating into the real-world sales… Continue Reading »

Avoiding the Social Media Marketing Time Suck

Avoiding the Social Media Time Suck

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One of the biggest problems small business owners report they have when it comes to social media marketing is the time commitment. Finding content to post on your social media sites can be quite a time suck, especially if you’re maintaining a presence on multiple sites. It’s very, very easy to become distracted and spend… Continue Reading »

Keep the Conversation Going on Your Social Pages

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There’s a reason why one of the biggest social media calls to action is, “Join the conversation. Follow us on Facebook, Twitter, etc.:” these platforms are intended to spark and foster discussions. Simply slapping content up on your social pages, treating them like one-way advertising tools, is not enough. You must not only share engaging… Continue Reading »

We’ve Got You Covered: What Facebook Cover Guideline Updates Mean for Your Business

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Facebook has recently made two major updates: Graph Search and a fresh News Feed layout. With both of these announcements, Facebook began creating buzz for their press events weeks in advance, keeping marketers, business owners, and social media enthusiasts on the edges of their seats. In the last month the company has also proven that… Continue Reading »