Term archive for "social media coaching"

2021 Marketing Strategy Insights: TikTok for Business

By

Small business owners often ask us if they should be on TikTok and if the platform can actually help their business. Well, small business owners— you might not know how you feel about TikTok, but TikTok most certainly knows how it feels about you, as evidenced by its new brand and platform, “TikTok for Business”,… Continue Reading »

Persistence Pays Off: The Secret of Building Real Relationships on Social Media

By

Developing an effective social media presence takes time. While setting up a profile and beginning to post content isn’t all that involved, it’s the process of developing and interacting with your followers that demands both patience and persistence. Brands sometimes become frustrated when the levels of engagement they’re enjoying aren’t translating into the real-world sales… Continue Reading »

Avoiding the Social Media Marketing Time Suck

Avoiding the Social Media Time Suck

By

One of the biggest problems small business owners report they have when it comes to social media marketing is the time commitment. Finding content to post on your social media sites can be quite a time suck, especially if you’re maintaining a presence on multiple sites. It’s very, very easy to become distracted and spend… Continue Reading »

Keep the Conversation Going on Your Social Pages

By

There’s a reason why one of the biggest social media calls to action is, “Join the conversation. Follow us on Facebook, Twitter, etc.:” these platforms are intended to spark and foster discussions. Simply slapping content up on your social pages, treating them like one-way advertising tools, is not enough. You must not only share engaging… Continue Reading »