Term archive for "Social Media & Customer Service"

Social Listening: What is It & How Can It Help My Business?

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Do you ever catch yourself in conversation with someone and realize all you can think about is what you’re going to say next? We get so caught up in wanting to share our funny story, pose our clever counterargument, or ask our follow-up question that we end up missing the other person’s point entirely. Sure,… Continue Reading »

If You Want to Win the Race, Don’t Shoot Yourself In the Foot

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The holiday shopping season has started. Walmart has come out swinging: they’ve already opened their seasonal layaways, and their 25 Top Toys predictions have garnered a lot of attention. Amazon, not to be outdone, has answered with their Top 100. Retailers who want to compete need to bring their A game. That means making sure… Continue Reading »

On Social Media, Nobody Can Hear You Joking

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Out in Colorado, a clerk at a liquor store war-whooped at a Native American customer. When she complained, she was told she should have a different last name. In Massachusetts, a female employee at a comic book store was fired after sharing her concerns that other staffers referred to a storage area as a “rape… Continue Reading »

To Be Able To Lead, You Have To Be Able To Listen

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There are business owners who are very, very hesitant to embrace social media. They understand how important social media is in today’s business environment – after all, as research firm Chadwick, Martin, Bailey points out, “…an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow… Continue Reading »