Term archive for "social media news"

Facebook Is Bad For You: Does This Matter To Your Business?

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By now, you’ve probably heard about the NIH study into the impact of Facebook on people’s mental health. Researchers from USCD and Yale examined the data from 5,000+ study participants and concluded that there is a causal relationship between Facebook use and depression. What does that mean? A causal relationship is one in which a… Continue Reading »

All Of A Sudden, There Are 500K Advertisers On Instagram: Should You Even Bother Joining Them?

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Over the course of the past six months, the number of businesses advertising on Instagram has doubled. The majority of this increase is attributable to smaller companies; they are joining the world’s largest brands in trying to capture the attention of Millennial customers. Forbes reports that by 2019, 2/3rds of US Millennials will be using… Continue Reading »

Facebook Is Taking on Ad Blockers, But Will They Win?

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Ad blocking technology is incredibly popular, particularly among users of mobile devices. According to PageFair’s 2016 Mobile Adblocking Report, 22% of smartphone users block ads. That’s 419 million people who aren’t seeing ads. Ads can be blocked both on the mobile web and in apps. Facebook derives 96% of current revenues from advertising, according to… Continue Reading »

The New Twitter Timeline: Did The Pulse of the Planet Just Skip A Beat?

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For a long time, Twitter’s reverse-chronological order timeline has been considered the social media equivalent of the third rail: messing with it in any way, shape, or form would have catastrophic consequences. Social media pundits have predicted a mass exodus of the services’ fanatically loyal user base and that the tentative steps Twitter has made… Continue Reading »