Term archive for "Social Media Strategies"

The Fine Art of the Follow

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When we talk about social media as a marketing tool for the business owner, almost all of the focus is on content creation strategies. There’s a lot of conversations around figuring out what types of material will have the most resonance with your target market, as well as efficient methods for creating and sharing it…. Continue Reading »

Social Media Makes Life Easier for the Luxury Brand

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The Luxury Education Foundation recently brought together representatives from the world’s leading luxury brands – a group that included Hermes, Dior, Chanel and more – to discuss how they’re dealing with a changing market. Millennial customers have less money than their parents did, and there’s a tendency to prioritize spending on experiences rather than possessions;… Continue Reading »

Intimacy on Instagram: Controlling Who Can See Your Content Makes Sense

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If you’ve been reading this blog for any time at all, you know I love fashion. Fashion Week is one of my favorite times of the year: I love seeing what all the best designers have been working on. But this year, I’m a little surprised at myself. One of my very favorite looks from… Continue Reading »