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Your Customers Want Personalized Experiences

Your Customers Want Personalized Experiences

KEY TAKEAWAYS:

Consumers have come to expect brands to know them well and offer solutions that fit their needs.

You can create marketing campaigns that resonate with your target audience by collecting, analyzing, and effectively using information about consumer demographics, interests, and behaviors.

If your personalized marketing strategy isn’t appropriately tailored to each individual, they won’t feel engaged and are less likely to purchase from you. 

With customers constantly getting bombarded with advertisements, it’s more important than ever before to incorporate personalization into your marketing strategy. Today’s consumers have come to expect brands to know them well, offer solutions that fit their needs and provide them with excellent customer service both before and after the purchase.

According to recent research, 80% of customers are more likely to do business with a company that personalizes the customer experience. So, investing in resources and efforts to create a more personalized customer experience can significantly impact your ability to attract and engage with them. 

But what do customers want when it comes to personalized marketing? Let’s take a closer look at why personalization marketing is the way to go.

Meeting Customer’s Expectations for Personalized Experience

The importance of personalization is easiest to grasp when you think of your own experience as a consumer. When you’re on a brand’s website, do you appreciate receiving personalized recommendations and offers? You probably do. A survey of 1,000 US adults by Epsilon and GBH Insights found that most respondents (80 percent) want personalization from retailers. Like most consumers, maybe you’ve even come to expect it as an integral part of your online experience.

Once limited mainly to targeted offers, personalization now extends to the entire customer experience. This means that customers want personalization throughout their interactions with a retailer with multiple, personalized touchpoints that enable them to allocate their time and money according to what they want.

Personalized marketing can transform your business and make it stand out as a value-providing, popular brand

– Constant Contact

In the best personalized experiences, retailers make the customer part of the dialogue and leverage their data to create one-to-one personalization. Customers receive offers with brands targeting them specifically with broad-based offers, but simultaneously, targeting them as individuals, with products, offers, and communications that are uniquely relevant to them. 

Think of it as an evolution from marketing communications to digital conversations, with data as your starting point.

How Can Personalization Help Your Business

Whether your online retail company is just starting up or has reached the point of maintaining a well-established customer base, personalization is basic etiquette. 

There are numerous advantages of personalized marketing for both businesses and consumers. By collecting, analyzing, and effectively using information about consumer demographics, interests, and behaviors, you can create campaigns, content, and experiences that resonate with your target audience.

According to a recent survey, 90% of marketers say personalization significantly contributes to business profitability.

– Think With Google

When strategies are implemented successfully, the following benefits come into play:

  • Improved Customer Experience
  • Drive Revenue
  • Increase Brand Loyalty
  •  Create Consistency Across Channels

Marketing personalization aims to truly engage customers or prospective customers by communicating with each as an individual.

It’s More Than Crunching Numbers:
How TTG Can Help

From entertainment brands like Spotify, Netflix, and Amazon to tech brands like Google and healthcare providers too, all industries and companies are betting big on personalization. Mere first-name inclusion has become a bare minimum. Remember, flattery lies in personalization.

Start Getting Personal

Consumers demand more personalization throughout the buying journey now more than ever. If your personalized marketing strategy isn’t appropriately tailored to each and every individual, they won’t feel engaged and therefore are less likely to purchase from you. 

Looking for ways to market your small business? We can help you perfect your online presence and serve your customers better. Whether you work 1-on-1 with a mentor to map out your personalized marketing strategy, or you hand the reigns to our experts via digital ad packages. No matter what, we’ve got you covered.

And if DIY marketing is more your style, check out these training sessions to help you personalize your marketing:

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office