Your Customers Want Personalized Experiences
KEY TAKEAWAYS:
Consumers have come to expect brands to know them well and offer solutions that fit their needs.
You can create marketing campaigns that resonate with your target audience by collecting, analyzing, and effectively using information about consumer demographics, interests, and behaviors.
If your personalized marketing strategy isn’t appropriately tailored to each individual, they won’t feel engaged and are less likely to purchase from you.
With customers constantly getting bombarded with advertisements, it’s more important than ever before to incorporate personalization into your marketing strategy. Today’s consumers have come to expect brands to know them well, offer solutions that fit their needs and provide them with excellent customer service both before and after the purchase.
According to recent research, 80% of customers are more likely to do business with a company that personalizes the customer experience. So, investing in resources and efforts to create a more personalized customer experience can significantly impact your ability to attract and engage with them.
But what do customers want when it comes to personalized marketing? Let’s take a closer look at why personalization marketing is the way to go.
Meeting Customer’s Expectations for Personalized Experience
The importance of personalization is easiest to grasp when you think of your own experience as a consumer. When you’re on a brand’s website, do you appreciate receiving personalized recommendations and offers? You probably do. A survey of 1,000 US adults by Epsilon and GBH Insights found that most respondents (80 percent) want personalization from retailers. Like most consumers, maybe you’ve even come to expect it as an integral part of your online experience.
Once limited mainly to targeted offers, personalization now extends to the entire customer experience. This means that customers want personalization throughout their interactions with a retailer with multiple, personalized touchpoints that enable them to allocate their time and money according to what they want.
Personalized marketing can transform your business and make it stand out as a value-providing, popular brand
– Constant Contact
In the best personalized experiences, retailers make the customer part of the dialogue and leverage their data to create one-to-one personalization. Customers receive offers with brands targeting them specifically with broad-based offers, but simultaneously, targeting them as individuals, with products, offers, and communications that are uniquely relevant to them.
Think of it as an evolution from marketing communications to digital conversations, with data as your starting point.
How Can Personalization Help Your Business
Whether your online retail company is just starting up or has reached the point of maintaining a well-established customer base, personalization is basic etiquette.
There are numerous advantages of personalized marketing for both businesses and consumers. By collecting, analyzing, and effectively using information about consumer demographics, interests, and behaviors, you can create campaigns, content, and experiences that resonate with your target audience.
According to a recent survey, 90% of marketers say personalization significantly contributes to business profitability.
– Think With Google
When strategies are implemented successfully, the following benefits come into play:
- Improved Customer Experience
- Drive Revenue
- Increase Brand Loyalty
- Create Consistency Across Channels
Marketing personalization aims to truly engage customers or prospective customers by communicating with each as an individual.
It’s More Than Crunching Numbers:
How TTG Can Help
From entertainment brands like Spotify, Netflix, and Amazon to tech brands like Google and healthcare providers too, all industries and companies are betting big on personalization. Mere first-name inclusion has become a bare minimum. Remember, flattery lies in personalization.
Start Getting Personal
Consumers demand more personalization throughout the buying journey now more than ever. If your personalized marketing strategy isn’t appropriately tailored to each and every individual, they won’t feel engaged and therefore are less likely to purchase from you.
Looking for ways to market your small business? We can help you perfect your online presence and serve your customers better. Whether you work 1-on-1 with a mentor to map out your personalized marketing strategy, or you hand the reigns to our experts via digital ad packages. No matter what, we’ve got you covered.
And if DIY marketing is more your style, check out these training sessions to help you personalize your marketing:
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