As the year draws to an end, it’s time to look ahead and plan how to make next year better when it comes to your business’s social media marketing. Here are some techniques you can use in 2023 to improve the relationship you have with your customers, attract new customers, and boost your brand’s visibility.
1. Know Your Data and Review It Regularly
Every social media platform captures insights about the content you post and the people who engage with it. If you haven’t started leveraging your data yet, make 2023 the year you put this information to work for you. Familiarize yourself with how to access metrics, learn what they mean, and compare your performance to the content you’re offering. For best results, you’ll want to look at your data regularly. We recommend checking your metrics once a week.
2. Embrace Digital Advertising
Social media platforms make money by selling advertising, so they limit organic reach. This means that your followers will only see a small portion of what you post when they’re looking at their news feeds. To ensure you’re getting through to the people you want to reach, explore your advertising options fully. Boosting posts is a cost-effective way to reach more of your audience in 2023. Display advertising helps introduce your brands to new customers and can drive sales. For best results, you want to target your advertising carefully. Make sure you understand who your customer is and do what you can to reach them.
3. Use Vivid Visuals & Short-Form Video
People’s attention spans are limited, so it’s vital to capture their interest with bright, fresh, vivid imagery. If you’re using stock images, take some time to ensure that they’re unique and appropriate. And use original images that you design whenever possible, since these give your brand a more professional vibe and let you showcase your brand’s personality. Video is the most effective way to connect with younger shoppers, particularly Gen Z and younger Millennials. When planning your content mix for 2023, include video content as frequently as possible. Here at TTG, we strongly suggest creating and sharing Instagram Reels, YouTube Shorts, and TikTok videos on your social platforms.
4. Share Free Information
While it’s great to highlight your business’s products and services on your social posts, make sure that’s not all you’re sharing online in 2023. Start a habit of sharing free resources, whether that’s your business’s blogs or resharing a helpful article or blog that you think your customer base would be interested in. When you provide value to people, they’re more likely to convert to followers so they can enjoy even more free content from you and your team.
5. Interact with Customers on Their Preferred Channels
Aim to engage with customers using the platforms and communication methods that they prefer in the new year. For instance, if your target audience is younger, make sure your brand has a presence on Instagram and TikTok. And ensure that they can reach you via text and DM, not just via email or phone call. If you’re targeting an older demographic, Facebook, LinkedIn, and YouTube might be more effective channels. And don’t forget the effectiveness of email marketing and phone calls if those are the best methods of communication for your audience.
Kick Off 2023 with Strategies for Stronger Online Interactions
Need help with your 2023 social media strategy? Or need some guidance on what platforms would be best for your business and target customers? Rope in the pros at Technology Therapy® Group! We also encourage you to check out the following on-demand training sessions to start off 2023 with the tools you need for success.