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If You’re in It to Win It…Guess What? You Have to Build Your Business Every Day

If You’re in It to Win It…Guess What? You Have to Build Your Business Every Day

I’m writing this blog a few days before the biggest shopping holidays of the year. Black Friday, Small Business Saturday, and Cyber Monday are the unofficial kick-off of the holiday shopping season – the critical period that can represent as much as a third of many retailers’ annual sales.

It’s make or break time.

Who’s going to do the best at attracting customer attention and successfully converting attention into sales? Without a doubt, it’s the companies that have done the necessary groundwork and preparation well in advance of the holiday season.

This means several things, including:

  • They have a well-designed, fast, mobile-friendly website.
  • Their social media presence is authentic and engaging.
  • Their advertising is crafted to appeal to their target customer & has a strong call-to-action.
  • Their email marketing campaign is dialed into what makes loyal, enthusiastic customers buy again and again.
  • Their in-store team is aware of digital marketing campaigns & knows how to communicate them appropriately to shoppers.
  • Fulfillment systems are flawless.

This sounds like a lot, until you realize it’s exactly what you expect from retailers when you go shopping. Your customers hold you to the same standards to which you hold other businesses. The problem with the list of essential groundwork is that there’s a lot involved, and it takes a lot of work. There’s absolutely no way to create all the necessary components at the last minute.

Am I telling you it’s too late to make the most of this holiday season? No. Realistically, you have to do the best you can with what you have, identifying and remedying problems quickly in order to achieve true customer satisfaction.

But once this holiday season is over, it’ll be time to take a deep breath, look objectively at your holiday sales and your digital marketing infrastructure, and make a plan for how you’re going to improve things for 2020.

Building your business is a lot like training for a marathon. There’s a lot involved, and realistically, everything can’t happen at once. You don’t start by running 26 miles. You start by taking a single step.

Most business owners realize greater success by strategically improving their digital marketing presence over the course of a year. Taking the time to improve things step by step honors the fact that you’re very busy running your business. It’s also easier on the budget.

The first step – and one you can work on now, to lay the groundwork for next year’s efforts – is to use your digital data to create customer profiles representative of your best, most profitable customers. Everything else flows from there. If you need help making this happen, give us a call.

We’re here to help.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office