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Important: Make Sure Your Holiday Hours Are Correct Online

Important: Make Sure Your Holiday Hours Are Correct Online

The holiday season is here. It’s the most critical time of the year for retailers and many small businesses. You want to capture as much business as you can, which is why it’s a really good idea to devote some time to making sure your business’s hours of operation online are accurate.

68% of shoppers in a 2018 BrightLocal survey reported they would stop using a local business if they found incorrect information in online directories. When you add the stress and rush of holiday shopping into the mix, that percentage would probably be even higher!

In other words, your Google My Business listing matters; your Facebook and other social media sites matter; most importantly, the information on your website matters. Facebook does try to help the situation by reminding users on holidays that some businesses may not be open – but ultimately, it’s better for everyone if you have the correct holiday hours listed in all of the following places:

Your website – customers view your website as the definitive source of correct information about your business.

Google My Business Listing. Also important – sites like Yellow Pages, Yelp,, White Pages, and the like should all reflect your holiday hours.

Social Media Profiles – Facebook, Instagram, Twitter, LinkedIn & more. While you’re updating this information, it’s a good idea to think about what kind of holiday greeting you’ll want to share via social media this year.

Other Important Holiday Information You’ll Want to Have Right

If your business provides custom work or special orders, you’ll need to have the cut-off dates for final holiday orders clearly listed. Some business owners don’t want to list this information because they want to be able to say yes to every customer. What can work in this situation is using your website to let last-minute shoppers know that rush options might be available, with a prompt to contact you for more information.

Shipping deadlines are also very important. It’s a good best practice to list shipping cut-off days on your website as well as alerting people via social media and perhaps your email marketing as shipping deadlines approach.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

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Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

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