Term archive for "e-commerce"

measuringmarketing

Measuring Digital Effectiveness without E-Commerce? It’s Possible!

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Analyzing the effectiveness of your digital presence is made easy when sales are made solely through your website. However, if e-commerce isn’t a part of your strategy, it becomes more difficult to measure the impact social media, e-mail marketing, and your website are having on sales. Still, all hope is not lost. If e-commerce doesn’t… Continue Reading »

slam-door

Slamming The Door In The Customer’s Face

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Unlike the rest of the Technology Therapy Group team, I am not a fashionista. I can go days, weeks, months – even years! – without finding clothing or accessories I’m excited about and need to buy immediately. Fashion just doesn’t turn me on like that. What does get me going, however, is industrial design furniture…. Continue Reading »

cybermonday

Cyber Monday Proves the Importance of Mobile

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We’ve been preaching the importance of mobile technology for some time now and the results of this year’s Cyber Monday only serve to solidify our position: if you have not yet developed a mobile strategy for your business, now’s the time! The IBM Digital Analytics Benchmark report has been released, depicting data from 800 US… Continue Reading »

rave-review

Consumer Reviews: Do Your Customers Have a Place to Rave About You?

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Yesterday, the UPS man came to our house with a big brown package for my daughter. She tore into it with great enthusiasm, because she knew it was the Halloween costume she’s been waiting for – the bumblebee suit of any tweenager’s dreams, complete with a floofy skirt, striped leggings, a jeweled headband and wings…. Continue Reading »