Term archive for "e-commerce"

cybermonday

Cyber Monday Proves the Importance of Mobile

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We’ve been preaching the importance of mobile technology for some time now and the results of this year’s Cyber Monday only serve to solidify our position: if you have not yet developed a mobile strategy for your business, now’s the time! The IBM Digital Analytics Benchmark report has been released, depicting data from 800 US… Continue Reading »

rave-review

Consumer Reviews: Do Your Customers Have a Place to Rave About You?

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Yesterday, the UPS man came to our house with a big brown package for my daughter. She tore into it with great enthusiasm, because she knew it was the Halloween costume she’s been waiting for – the bumblebee suit of any tweenager’s dreams, complete with a floofy skirt, striped leggings, a jeweled headband and wings…. Continue Reading »

ez-commerce

Putting the Ease in E-Commerce

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One of the biggest reasons we hear retailers give for resisting e-commerce is that their products are too complicated to sell online. Recently, we encountered one such business, a retailer selling glamorous wedding gowns and dresses for special occasions, from their brick and mortar store exclusively. They have noticed a drop in sales since the… Continue Reading »

2013

Getting It Right In 2013

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As 2013 approaches, we must ask ourselves what will allow us to “get it right” with technology in the New Year. This year we had to adapt our SEO practices to Google Penguin and continued Panda updates, adjust to Facebook’s new Timeline, learn how to leverage Pinterest for business, and enhance the user web experience… Continue Reading »