Term archive for "e-commerce"


Does Buy Online, Pick Up in Store Really Work for the Retailer?


The 2014 holiday season was good to online retailers. EMarketer reports a 16% growth over the previous year; encouraging news in an environment where customer confidence was uncertain. In store pick up orders increased 40% on Black Friday and Cyber Monday 2014. Click To Tweet Buy Online, Pick Up in Store campaigns began to be… Continue Reading »


E-Commerce Incentives: It’s All About the Shipping


E-commerce shoppers often have to be encouraged to buy. While customers who visit your physical location most likely do so with the intent of making a purchase or looking into a future purchase, the majority of ecommerce sites report that their conversion rates are between just 1% and 5%. Customers can easily browse online, doing… Continue Reading »


Measuring Digital Effectiveness without E-Commerce? It’s Possible!


Analyzing the effectiveness of your digital presence is made easy when sales are made solely through your website. However, if e-commerce isn’t a part of your strategy, it becomes more difficult to measure the impact social media, e-mail marketing, and your website are having on sales. Still, all hope is not lost. If e-commerce doesn’t… Continue Reading »


Slamming The Door In The Customer’s Face


Unlike the rest of the Technology Therapy Group team, I am not a fashionista. I can go days, weeks, months – even years! – without finding clothing or accessories I’m excited about and need to buy immediately. Fashion just doesn’t turn me on like that. What does get me going, however, is industrial design furniture…. Continue Reading »