Term archive for "e-commerce"

shipping

E-Commerce Incentives: It’s All About the Shipping

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E-commerce shoppers often have to be encouraged to buy. While customers who visit your physical location most likely do so with the intent of making a purchase or looking into a future purchase, the majority of ecommerce sites report that their conversion rates are between just 1% and 5%. Customers can easily browse online, doing… Continue Reading »

measuringmarketing

Measuring Digital Effectiveness without E-Commerce? It’s Possible!

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Analyzing the effectiveness of your digital presence is made easy when sales are made solely through your website. However, if e-commerce isn’t a part of your strategy, it becomes more difficult to measure the impact social media, e-mail marketing, and your website are having on sales. Still, all hope is not lost. If e-commerce doesn’t… Continue Reading »

slam-door

Slamming The Door In The Customer’s Face

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Unlike the rest of the Technology Therapy Group team, I am not a fashionista. I can go days, weeks, months – even years! – without finding clothing or accessories I’m excited about and need to buy immediately. Fashion just doesn’t turn me on like that. What does get me going, however, is industrial design furniture…. Continue Reading »

cybermonday

Cyber Monday Proves the Importance of Mobile

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We’ve been preaching the importance of mobile technology for some time now and the results of this year’s Cyber Monday only serve to solidify our position: if you have not yet developed a mobile strategy for your business, now’s the time! The IBM Digital Analytics Benchmark report has been released, depicting data from 800 US… Continue Reading »