Analytics: Track Your Way to Social Success

You know the basics of social media for business. You know how to post, share and gain exposure. But do you know how well it’s working?

If you’ve integrated social media into your business plan, you need to track your progress – you track your sales and your customer base, why not track your social ROI? As with all business ideas, to be the most effective, you need to measure your progress (the good and the bad) so you can adapt the best plan that works for you.

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Avoid the Pitfalls of Facebook for Business

You hear it again and again: businesses today should be on Facebook.

It’s true that Facebook is unarguably today’s most powerful and widely used social platform.  This makes it a great marketing, lead acquisition and customer-service tool for business owners with little to no budget to spend on these initiatives.

That being said, Facebook can still be mismanaged – not used it to its full potential – or completely misused altogether.

What is the most common mistake Facebook business pages make? I would have to say that it is talking at your audience and not utilizing Facebook for what it really is – a social, conversation-friendly network.

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Social Tip: Facebook Pages for Business

On Tuesday, September 22, I presented a seminar at the Brooklyn Business Library to a room full of small-business owners and soon-to-be entrepreneurs.  The topic: “Social Networking and Your Business.”

During the workshop, I discussed the importance of defining your customer’s online persona, introduced some great places to do research, and explained the differences between Twitter, LinkedIn and Facebook.

The feedback from the room was fabulous. But a question that was asked during the seminar prompted me to take the time to write this, as I think it’s something that targets an issue of ongoing confusion and deserves further clarification.

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