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Social Media Apps to Keep an Eye On

Social Media Apps to Keep an Eye On

Social media is a critical component to any modern marketing strategy for both brick-and-mortar and ecommerce businesses.

New social media platforms are emerging to capitalize in changes in user demographics and needs.

Depending on your demographic and marketing goals, these new platforms may be your best bet for gaining a substantial following: TikTok, Clubhouse, and Caffeine.

A complete social media marketing strategy does not need to include all platforms! We can help you choose your social stack strategically.

Catching your customers’ eye and selling your product used to mean showing up in the magazines and newspapers they read or putting a billboard along the streets they traveled. In the 21st century, much of our day-to-day news and interaction has moved online, particularly to social media, giving marketers another platform on which to sell. More recently, within the last few years, social media has seen an exponential increase in users.

Keeping up with social media is key to staying relevant. When we talk about social media marketing, we’re often referring to the Big 4: Twitter, Facebook, LinkedIn, and Instagram. But the tides are shifting, especially with younger demographics. If you’re selling to Gen Z, Millenials, or the cuspers in between known as Zillenials, it may be time to ride the wave of these emerging platforms.

If you aren’t taking advantage of social media for advertising, you are falling behind.

1. TikTok

With over 1 billion average monthly users, TikTok has quickly come to the forefront of social media. On the app, users make videos displaying jokes, talents, and all sorts of different content with the intent to gain exposure and likes. This brand-friendly platform makes reaching your audience easy and cost-effective. Creating videos and having genuine interactions with other users’ content can expand reach, no ad spend necessary! The nature of TikTok videos allows marketers to use creative and fun advertising rather than professional or invasive advertising, drawing the attention and favor of the younger generations. This favor of the younger generations is key to succeeding on Tiktok as almost all of its users are of the Millennial and Gen-z generations (almost 70% of users are under the age of 40).

Tiktok users by age:

One brand that has “blown up” on Tiktok recently is Adult Swim, a TV network that started their own challenge prompting thousands of users to get creative and create videos promoting the brand. Here is one example that puts this strategy into action.

Still not sold on TikTok marketing?

2. Clubhouse

The platform Clubhouse is brand new, still only available in beta and by invitation only, but it has already caused quite a stir in the online social community. Clubhouse is known to be everything that social media is not: It is a synchronous audio connectivity site gaining favor with the Under-30 audience.

Hubspot describes it as “not quite a podcast, but a more personal way to share information with your audience who can talk back to you in real-time.” How Clubhouse can best be utilized by brands is yet to be determined as it is not yet released to the public, but if you are a brand that has received an invitation and are unsure of how to use it, consider:

  • Hosting an informal focus group
  • Starting a conversation about a blog, article, or post your company has published
  • Contributing to a conversation being hosted by a thought leader in your industry

3. Caffeine is a social platform built by ex-Apple designers that allows users to create live broadcasts for friends and followers. These streams can also be watched live while playing video games, making it a competitor to the popular game streaming service, Twitch. The video nature of the app makes it useful to a wide variety of industries. Caffeine’s early success demonstrates the popularity of live video and video platforms among younger audiences, especially Gen-Z. If the app continues to gain popularity, marketers might consider using it to show off their brand through:

  • Behind-the-scenes content
  • Q&A’s
  • Live videos
  • Partnerships with popular streamers & creators

Choose Wisely!

Still have questions or want some extra knowledge before diving into the world of social media marketing? Keep in mind that as a business, not every platform will be a perfect fit for you. Work with an expert to plan the most effective social media strategy and meet your customers where they are! Plus, here are some on-demand trainings to improve your content at your own pace:

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office