As Black Friday Approaches – 4 Ways to Boost Cyber Week Sales

By

Retailer experts are predicting an increase in holiday season sales, with double digit growth in e-commerce expected. The busiest part of the fourth quarter is Cyber Week, which includes Black Friday, Small Business Saturday, and Cyber Monday. Here are 4 ways to help you capture your share of these sales: Black Friday searches have increased 80%… Continue Reading »

Are You Insecure?

By

Almost every day, your customers are exposed to news stories about data breaches. Large organizations have had massive security breaches, leaving thousands of people vulnerable to identity theft, fraud, and more. So you can understand why, when a customer looks at your e-commerce site, one of the questions they ask themselves is “Is this safe?”… Continue Reading »

What’s the Best Way to Attract Young Shoppers’ Attention? Video Ads on Social Media

By

67 million people were born between 1995 and 2010. Dubbed “Gen Z”, these shoppers value choice and flexibility more than their older counterparts, according to Hulu CMO Kelly Campbell. Campbell was speaking during Advertising Week, an industry convention focused on emerging best practices. Not surprisingly,  video was a large part of the conversation. 50% of… Continue Reading »

The Do’s and Don’ts of Running a Social Media Contest

By

Are you thinking of running a social media contest to boost your brand’s visibility, attract new customers and generate excitement in your store and online? Here are the do’s and don’ts you’ll want to keep in mind: New campaigns can result in an audience increase of up to 34%. Click To Tweet DO: Get ready… Continue Reading »