3 Red Flag Reasons Why You Don’t Need to – and Shouldn’t – Buy an Email List

By

“I Want to Expand Email Marketing Reach. Should I Buy an Email List?” I receive this question from business owners quite a bit. I get it— you want to expand your reach, connect with potential customers, grow your following, etc. However, when it comes to purchasing email lists, my answer is, and always will be,… Continue Reading »

Klaviyo Announces Signup Form A/B Testing

By

“It’s like putting your signup forms on autopilot with the smartest ecommerce data scientists available.” -Mike Green, Product Marketing Manager at Klaviyo. ATTENTION ALL GROWTH-FOCUSED ECOMMERCE STORE OWNERS: Are you ready to access the data points you need to really grow your business? If so, it’s time you get familiar with Klaviyo—the data-driven, personalized marketing… Continue Reading »

Are Your Landing Pages Converting?

By

Being in the digital marketing world for over fifteen years, I’ve seen a lot of misconceptions about what a landing page is. The term, “landing page” is often used to describe any page on your website that a user might land on—but that’s not really the case. To find out if your landing pages are converting, let’s first start off by taking a brief look at what… Continue Reading »