Whose Brand are You Building? Social Media Content That Actually Helps You Grow

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Marketing your business on social media requires a lot of content. Social Media Examiner puts the ideal number of Facebook posts per day between 2 and 5; if you’re using Instagram, the ideal number of daily posts is 15. When you’re busy running a business, creating that much original content is a big challenge. The… Continue Reading »

Being Strategic Isn’t Easy: How Data Helps Business Owners Make Better Decisions

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Should you spend your advertising budget on Facebook or Google AdWords? What type of products are your customers going to be clamoring for when the holiday shopping season rolls around? You’ve been thinking about opening a second location – but where should it be? Data will reveal which channels are performing best for you and… Continue Reading »

Google Investigates Whether Bigger Ads are Better. (SPOILER: OF COURSE THEY ARE)

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In a lot of ways, online advertising is a lot like the Wild West – there are relatively few rules and standards in place that dictate what a business owner actually gets when they pay for an ad. It’s not even clear if a customer can see the ad – many ads are quite small,… Continue Reading »

Should Your Store Look Like Your Website?

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Everybody sleeps, but not everybody wants to buy a mattress online. Nest Bedding has always embraced an omnichannel strategy, with a very robust e-commerce presence as well as brick and mortar locations. What’s really interesting, as Digiday reports, is how the physical store locations’ design and aesthetic was influenced by the website. [Customers] are going… Continue Reading »