The Mobile Minute: What You Need to Do So Google Pays Attention to Your Website

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It’s not news that Google is the most dominant search engine in the world, but many business owners are surprised to find out exactly how much of the market Google owns. The most recent stats reveals that Google gets nearly three-quarters of all search traffic and more than 90% of mobile searches. That means it’s… Continue Reading »

Can You Really Outsource All of Your Social Media?

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We’ll start this article by stating the obvious: among the suite of services we provide to our clients is social media marketing. Social media is a great way for businesses to connect with their customers; it’s increasingly important as a customer service channel, and, when advertising tools are used strategically, social media boosts brand visibility… Continue Reading »

#RetailFail – Has It Happened to You?

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Nobody’s perfect. Grammar errors, misspellings, and other communication snafus aren’t limited to the digital world. Store signage and displays that get it wrong occur every day, and if you’re ‘lucky’, a customer will snap a picture and share it online tagged #RetailFail. The saying there’s no such thing as bad publicity only goes so far…. Continue Reading »

Pumping Iron & Your Website: What’s the Connection?

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The gym I go to puts up a lot of motivational posters. They are helpful reminders, especially during that mid-workout moment when calling it quits a little early today is very tempting. This week a new poster went up that reads, “I am not the strongest. I am not the biggest. I am not the… Continue Reading »