The Value of Understanding in Building Customer Relationships

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Understanding is a two-way street. To run a great business, you need to understand your customers. That’s why we focus so much attention on collecting data and creating customer journey maps. It’s also really good when your customers understand your business. Storytelling is one of the tools we can use to create that understanding. Deepening… Continue Reading »

Storytelling on Social Media: More Important Than Ever Before

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It’s impossible to overstate how important storytelling is when you want to attract, convert, and retain Millennial customers. Social media has been quick to grasp many people who enjoy creating and telling stories for their own amusement. Snapchat, Instagram, and Facebook have all added some form of “Stories” to their platform. People are trying to… Continue Reading »

Do Smaller Stores Have a Bigger Hurdle to Jump Online?

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So I’ve just gotten back from speaking at JCK Las Vegas, and I can’t stop thinking about a comment one of the participants in a Fireside Chat on Mobile Marketing had to say. We were talking about mobile commerce, and how luxury customers are increasingly comfortable shopping online, when she pointed out that while well-known… Continue Reading »

Doing Business in a Mobile-First World: What Google’s Changes Mean To You

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Well, here we are in 2018, the year Google has announced it intends to switch to a mobile-first index. Up to 60% of all Google searches currently originate on a mobile device, and the expectation is that this percentage will only increase. For this reason, there will be a significant change in the way search… Continue Reading »