LinkedIn Introduces Seriously Useful Retargeting Tools

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Almost only counts in horseshoes and hand grenades. When you’re trying to connect with people on LinkedIn, you need a more precise, targeted approach. New retargeting tools being introduced this month will make it easier to connect with the most appealing individuals: people who demonstrated some degree of interest in furthering their relationship with you, but stopped short…. Continue Reading »

Use Your Creativity as a Competitive Advantage – DIY Social Media Marketing

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If you’re like most people, you spend a couple of hours every day on social media. This usually isn’t a couple of hours all at once – it’s a few minutes with your morning coffee, and then again when you’re on the train, and again on lunch break… you get the picture. And if for some reason you’re… Continue Reading »

Instagram Challenges YouTube by Taking Steps to Make the Platform Safer

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One of the great things about YouTube is that lots and lots of people watch it – especially younger shoppers, including Gen Z and Millennials. One of the not-so-great things about YouTube is that a lot of upsetting, offensive stuff happens on the site, including video content and commentator behaviors. So despite the platform’s reach, many businesses who are… Continue Reading »