No, You Don’t Need a Digital Strategy.

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When L’Oreal introduced its Makeup Genius app, our team was excited. To have fashion and technology come together so seamlessly was just awesome. The fact you can try multiple shades of favorite beauty products without having to buy them all was pretty sweet, too. I thought I was complete enamored of the concept – and… Continue Reading »

Want Loyalty? Rapid Rewards Required

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Customer loyalty programs are incredibly popular. More than one out of every two customers participates in some form of retail loyalty program, according to the 2017 Colloquy Loyalty Census. Customers enjoy loyalty programs because they save money and are able to access special benefits not available to ‘ordinary’ shoppers. That being said, loyalty program growth… Continue Reading »

Summer School: 6 Digital Marketing Improvements To Make Now So Your Holiday Season Rocks!

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It’s July, which means the busy holiday shopping season starts in less than 90 days. Take advantage of summer’s laid-back vibe by doing the behind-the-scenes maintenance that keeps your digital marketing doing its job: creating customer interest and converting that interest into sales. Here are 6 things you can be doing right now to help… Continue Reading »

Get Ready for More Metrics from Facebook

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Business owners and marketing agencies alike have been asking Facebook for more information about how users view and engage with page content and advertising. At last the giant social media platform has agreed, announcing that it will be introducing new metrics and measurement tools for marketers on a monthly basis. This staged roll out gives… Continue Reading »