Understanding Data: The 4 Types of Data

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If you’re interested in learning how data can help you grow your business, it’s helpful to understand what the different types of data are and what each one is used for. While the word data simply means facts and statistics collected for reference, that’s not enough of a definition to help you make sense of… Continue Reading »

Understanding Data: The Pros and Cons of Observational Data

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One way to really understand observational data is to listen to Tricia Wang’s TED talk. Wang’s employer, a large cell phone company, had a question many business owners face: was it time to expand their business, and if so, was the market they were considering the right one to try to enter? Wang spent months… Continue Reading »

Gamification is More than Fun and Games

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There are five generations of consumers in the marketplace right now: the Silent Generation – parents of the Baby Boomers, Baby Boomers, Gen X, Millennials, and the youngest shoppers, Gen Z. We’ve discussed how Gen X, Millennials, and Gen Z have all played video games throughout their lives. Now it’s a good time to talk… Continue Reading »