Is Being Clueless About Conversion Rates Hurting Your Business?

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It’s so easy to take your website for granted. This is especially true for businesses who don’t sell online. The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake. You’re not going to value your website… Continue Reading »

Correlation, Causation or Coincidence: What Do You See in Your Data?

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Data is a great resource for the business owner who wants to better understand their customer and make better decisions. When we examine data, we’re ultimately looking for explanations – and this is where many business owners run into trouble. Many times, we think we’ve arrived at understanding long before we actually have. A quick… Continue Reading »