Put Your Website to Work

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As a business owner, you depend on your website to transition a customer from interest to action. No matter where a customer first encounters your brand – on social media, through advertising, or as the result of a search – when they want more information about you, they’ll visit your website. The experience they have… Continue Reading »

4 Things You Need to Know About Mapping the Customer Journey

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I’ve just gotten back from the Atlanta Jewelry Show, where I had the opportunity to discuss mapping the customer journey with a number of business owners, including retailers, manufacturers, and brands. Here are a few key points that arose out of that discussion that I’d like to share with you: Use your website analytics to… Continue Reading »

Stores Aren’t Dead, But Good Luck Trying to Find a Store-Only Shopper

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New research from Internet Retailer reveals something you may already know: today’s customer wants it all. The 2018 Online Apparel Report investigates how a marketplace that was once fairly limited to physical retail locations has been disrupted by Amazon, Walmart, and digital native brands. Some of the insights shared are quite eye-opening, including: – Amazon… Continue Reading »

Amazon Did Well on Prime Day … But How About Everyone Else?

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The first Amazon Prime Day was three years ago. Ever since then, the shopping holiday, characterized by very deep discounts and limited time offers, has grown in size. Last year was a banner year for Prime Day, with little-known brands getting catapulted into the spotlight with sales success beyond their wildest dreams. But what happened… Continue Reading »