Your Holiday Promotional Plans Need to Go Beyond 12/25

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The week after Christmas, before the New Year starts, can be very profitable. In fact, some retailers call this short period of time “the Second Season”  –  a chance to make sales to all those people who received gift cards for the holidays, as well as those who are returning the gifts they received in… Continue Reading »

5 Ways to Make Black Friday Better

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If you’ve been in retail for any time at all, you’ve seen Black Friday change. Once the traditional kick off to the holiday shopping season, Black Friday is now part of a larger week-long shopping event. Small Business Saturday and Cyber Monday add to the excitement of the season – but they can make it… Continue Reading »

The Well-Dressed Website: Holiday Edition

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For brick and mortar businesses, putting up holiday décor is a standard operating procedure. But what about your digital décor? Today’s shoppers visit websites before, during, and after their in-store shopping visits. Is the aesthetic experience you’re creating online going to evoke the festive feelings your shoppers want? Your holiday branding should be both festive… Continue Reading »

3 Things You Need to Know About Local Customer Acquisition

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The #1 entry on most small business owners’ wish list is “More customers!” Beginning and building relationships with people in your community is hard. There’s a lot of competition for people’s interest, attention spans are shorter than ever before, and boosting local visibility can be expensive. With that in mind, here are 3 things you… Continue Reading »