whatbusiness_want

Business Owners, Do You Even Know What You Want?

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The very first step in any marketing campaign is identifying the desired outcome. I often ask clients if they’re hoping to increase sales or boost the number of customers they have. These two outcomes sound similar, but they’re really not identical. As a business owner, you have to make a strategic choice. Where Is Your… Continue Reading »

freewifi

Should You Be Providing Free Wi-Fi In Your Store?

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The next time you travel around your neighborhood, pay attention to how many businesses advertise free Wi-Fi access. McDonald’s began doing this in 2009; Starbucks followed suit in 2010. It was a move that made sense: these businesses wanted their customers to stay on-site longer, in the hopes that as time went by, Wi-Fi users… Continue Reading »

subbox

Subscriptions Are Sexy – But Are They Right for Your Business?

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Every month, Birchbox sends out close to a million boxes filled with makeup and skin care samples to their loyal subscribers. Other industries were quick to jump on the subscription bandwagon: today, there are subscription boxes available featuring snacks, jewelry, socks, art supplies and more. Subscription boxes are only the tip of the iceberg. There… Continue Reading »

chatbot

Would You Buy From a Chatbot?

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When we talk about digital marketing and different generations, there’s far more than content strategies and social media platform selection to talk about. The way a Baby Boomer views and uses technological tools can be profoundly different than how a Gen Xer, Millennial, or member of Gen Z views and uses those same tools. Take… Continue Reading »