Key Takeaway:
Learn some of the limitations of Wix and how Shopify has the solutions you need to support your current and future business growth.
Wix is a solid platform for getting started, especially if you need a quick, user-friendly site. But if you’re a small business owner looking to scale your online store, you may find yourself bumping up against its limitations. Maybe your site looks great, but you’re frustrated with the lack of real sales data. Or you’ve realized how tricky it is to manage more complex eCommerce needs with Wix’s closed system.
That’s where Shopify comes in. (It’s a platform we’re proud to partner with* here at TTG!) Let’s walk through five reasons why making the switch might be the next smart step for your business.
“Shopify is built specifically for eCommerce. From the product catalog to checkout, everything is about moving your customer through the buying journey quickly and securely.”
– Technology Therapy®️ Group
1. Better for Selling (Not Just Displaying)
Wix is known for its intuitive drag-and-drop editing and flexible design. That’s great when you want a brochure-style site, but not so great when your goal is to drive sales. Shopify is built specifically for eCommerce. From the product catalog to checkout, everything is about moving your customer through the buying journey quickly and securely.
With Shopify, you can:
- Easily manage inventory and orders
- Offer discount codes and advanced promotions
- Create a seamless, mobile-first checkout experience
- Template different product categories or collections to promote different features
- Connect your store to Google Shopping, Etsy and other online stores
2. Cleaner Data, More Informed Decisions
Wix does offer some analytics, but many business owners tell us they’re not robust enough. Shopify gives you access to more detailed and actionable data. That way, you’re not just guessing what’s working. You can measure it.
Have you ever looked at your website and wondered:
- What products are getting added to carts (but not bought)?
- Which campaigns are driving the most conversions?
- How many customers are returning vs. new?
Shopify makes all that easier to track and analyze via built-in reports and integrations with tools like Google Analytics 4 and Microsoft Clarity. You’ll have the clarity and insights you need to understand where you’re thriving and learn where you can improve.
“Wix works well for smaller or simpler stores, but its system is restricted. This can limit what you can integrate or customize down the line. Shopify gives you more room to grow with more partners and applications for integration.”
– Jennifer Shaheen, Founder & President, Technology Therapy®️ Group
3. More Flexibility as You Grow
Wix works well for smaller or simpler stores, but its system is restricted. This can limit what you can integrate or customize down the line. Shopify gives you more room to grow with more partners and applications for integration.
Shopify has been at the forefront of integrating with social media and other marketplaces such as Amazon, Etsy, and Faire.
Need to add a custom app? Want to integrate with POS, inventory, or shipping software? Shopify’s ecosystem is immense. And it’s easy to find tools that fit your workflow.
4. Designed for Serious eCommerce
If you’re serious about selling online, Shopify has the infrastructure to support you right now. This platform also leaves room for future growth, whether you’re scaling to wholesale, subscriptions, or in-person pop-ups using the Shopify POS.
It has the capability to let you:
- Build collections and product variants
- Enable abandoned cart recovery emails
- Set up customer accounts and loyalty programs
- Sell on multiple channels (like Instagram, Facebook, and Google Shopping)
5. A Community of Support (and Real Success Stories)
At TTG, we’ve had the privilege of guiding many retailers and service-based business owners through web migrations and updates. We’ve seen firsthand how the right platform switch can relieve many headaches. It unlocks better performance, deeper insights, and a smoother customer experience.
And because Shopify is so widely used, you’ll find a thriving community of developers, plugins, and support resources to help you as you scale.
Rethink What’s Possible with Your Website
If your business is outgrowing Wix, you’re not alone. And switching to Shopify doesn’t mean starting over. It means building on what you’ve created with a platform that’s more closely aligned with your business goals.
From cleaner reporting to better sales functionality, Shopify helps business owners turn their vision into a streamlined shopping experience that converts.
Ready for a Site Migration or Update?
Check out our web portfolio to see how we’ve helped other small businesses and retailers build stunning, conversion-ready websites.
*DISCLOSURE: Links included in this article might be affiliate links. If you purchase a product or service with the links that we provide, TTG may receive a small commission. There is no additional charge to you!
