Your Next Opportunity Starts with “Sorry, We Don’t Do That”
The Best Idea in Your Store Probably Ended in a “No” Your team hears customer questions all day long. Some are easy to answer. Others end with “Sorry, we don’t do that.” Most retailers treat those moments as dead ends. But they’re some of the most useful information your business collects. A request you can’t […]
5 New Ways Businesses Are Showing Exemplary Customer Service
From seamless handoffs to human moments of empathy, these five examples offer ideas worth borrowing for your own business.
10 Runway Lessons Every Independent Retailer Can Use This Season
Ten fashion week strategies you can borrow, no runway budget required.
How to Get Ahead of Holiday Content in October
I have an amazing team, and our senior strategist is one of the most organized people. More than five years ago, she told me she had been coaching her clients to create a content bank. Now, this is a core approach we use with all clients; we advise every client to build this repository: a […]
Leverage Your Email List: They Are Your Best Local Ad Audience
AI changed the inbox. Here’s how to make your email list work harder.
How to Build a Holiday Hub Page for Your Retail Website
Two years ago this month, I recorded the very first tip that launched the Weekly Retail Tip series. The advice was to build one page on your website that holds all your holiday messaging and offers, and to send people to this page, which I call your “Holiday Hub”. This time, I’m starting earlier and updating […]
Why the Lowest Price Isn’t Winning You the Sale
Customers are spending more deliberately. Here’s what earns their confidence now.
Is Your Value Easy for a Consumer to See?
The customer journey is filled with multiple touchpoints and messages, spanning from initial contact to consideration and eventually making a purchase. Modern customers are more price-conscious, equipped with advanced AI tools for research, and able to compare products and stores instantly. A typical customer inquiry might be, “Find me the best local place to buy […]
What It Takes to Be Creative in an AI-First World
Creativity isn’t a gift, it’s a skill. Here’s how to hone it in an AI-first world.
Sell with Your Customer’s Words, Not Yours
Handbag or Pocketbook? I grew up in Rhode Island, and nobody I knew carried a handbag. We carried pocketbooks. That was simply the word for it. In the early years of Google, when I was teaching search engine optimization to clients and students, that word became one of my favorite examples. If you sell handbags […]