Spring Cleaning? Don’t Forget to Spruce Up Your Email List
Find out why cleaning your email list matters, how to do it the right way, and how to re-engage lost subscribers.
How SMART Goals Can Improve Your Marketing Strategy
Is your marketing “SMART”? Setting goals that are specific, measurable, achievable, relevant, and time-specific can help you create a more effective marketing strategy. In this video, Jennifer Shaheen breaks down the SMART method and explains why looking ahead 3-6 months is key to marketing success. Watch now to sharpen your focus!
Understanding Spam Filters in 2025: Why Retail Marketing Emails Get Blocked & What You Can Do
Learn which email spam words retailers should avoid and best practices to improve email deliverability and engagement.
Create Social Media Content That Connects
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Determining what formats & topics are best for you Leveraging data to inform your social strategy Using tools to enhance your content Optimizing your posts for searchability Create Social Media Content That Connects Do you know you should be posting on social media […]
Consistency in Messaging: Why It Matters for Your Business
Strengthen your branding with these tips for creating a strong, unified message across all your platforms.
Stay in the Race: Your Guide to Quarterly Digital Checkups
Learn some practical steps for doing a quarterly digital checkup well, so you can run the digital “marathon” with more grace and endurance.
18 Email Subject Line Styles You Need to Test for Your Retail Business
Discover 18 email subject line styles that will help lift your open rates and drive conversions.
Stop Losing Leads! Website Strategies to Grow Your Window & Door Business
Discover how you can use capture points and web optimization to increase conversions for your window and door installation business.
Why Social Listening Matters for Retailers—And How to Use It Effectively
Discover what social listening is, then learn its benefits and some practical ways to start doing it for your retail store.
The Power of a Checklist: Save Time & Reduce Mistakes
Checklists may not be exciting, but they’re one of the most effective ways to improve efficiency and avoid embarrassing marketing mistakes. In this week’s tip, Jennifer Shaheen shares a hands-on approach to strengthening your internal documentation. Watch now to see how a simple checklist can make a big impact!