AI & Personalization: 4 Things Retailers Need to Know
Discover how to supercharge your AI strategy for more personalized experiences for your retail customers.
When They’re Not Ready to Buy: What to Say to Discovery Shoppers
Get the scoop on what content discovery shoppers need when they’re in the consideration phase.
Are You Sending Mixed Signals? Clear Up Customer Confusion Before It Costs You Sales
When was the last time you looked at your business messaging from your customer’s point of view? In this quick video, we’re breaking down how small oversights—like forgetting to share that you’re open on a holiday weekend or not making appointment requirements clear—can lead to missed opportunities and lost sales. Your customers are constantly drawing […]
From Google to Generative AI: Content That Converts Comparison Shoppers
Learn how consideration phase seekers search and what content pushes them closer to a purchasing decision.
6 Ways to Make Your Google Business Profile a Customer Magnet
Learn 6 ways to make your Google Business Profile more customer-centric.
Small Retailers: This Google Ads Update Changes Everything
Good news for small retailers: Google Ads just got easier and more effective. With Google’s latest Customer Match update, you no longer need 1,000 email addresses to create a custom audience. Now, just 100 customer emails are enough to build targeted ads that reach the right shoppers, at the right time. In this week’s Retail […]
Digital Advertising: What’s Working in 2025
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: The latest digital advertising trends that are delivering results. Tactics for small businesses to improve targeting, messaging, and overall ad performance. Methods to identify your ideal customers, choose platforms, and create compelling ads. Digital Advertising: What’s Working in 2025 Discover how to make […]
Phygital Marketing for Jewelers: 9 Experiences That Connect Digital & Physical
Connect online and in-store touchpoints with 9 phygital marketing ideas for jewelers.
A Retailer’s Guide to Meta’s Creative Automation Features
Get the scoop on Meta Ads Advantage+ Creative Enhancements’ benefits and features for your retail brand.
Pitfalls for Self-Represented Entrepreneurs: What’s in a Name?
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: How the wrong name can damage how you’re perceived in the marketplace Why some names lead to legal disputes or costly rebranding How to avoid major pitfalls many businesses unknowingly fall into Pitfalls for Self-Represented Entrepreneurs: What’s in a Name? Seems easy enough […]