Setting Clear Expectations: The Key to Customer Satisfaction
Explore scenarios of customer dissatisfaction and learn ways to keep customers informed about the item or experience they purchase from you.
Meta Ads Mastery for Retailers
Go beyond boosted posts and learn the ropes of Meta Ads Manager to drive more sales for your retail business.
Is Your Data in Order? A Guide to Normalization and Standardization
Learn the what, why, and how of data normalization and standardization, so you can have clean data and more efficient operations.
Guardrails in Business Can Save You Money (and Stress)
In business, even small mistakes can lead to big consequences. Jennifer Shaheen shares a real-life example of how one retailer accidentally overspent on Facebook Ads—and why setting up guardrails is essential. Watch now to learn how to protect your budget and avoid costly errors!
SEO vs. GEO: Understanding Search vs. Generative Engine Optimization
Get the scoop on SEO and GEO and learn how you should tweak your optimization game to stay ahead.
You Belong to Me: Why Your Website is Your Ultimate Business Partner
Discover why your website is the most reliable and rewarding love story your business will ever experience.
Turn Online Reviews into a Powerful Marketing Advantage
Online reviews aren’t just feedback—they’re a powerful tool to learn about ourselves and our local competitors. In this video, Jennifer Shaheen shares how analyzing customer reviews can strengthen your competitive edge and improve your strategy. Plus, she reveals a secret for leveraging AI to make the process even easier. Watch now to learn more!
Do Those “We Miss You” Emails Really Work?
Equip yourself with the tips you need to craft powerful winback emails that will rekindle the flame with your distant and disengaged customers.
Understanding Data: The Pros and Cons of Observational Data
Discover what observational data is and how you can start incorporating it into your marketing data mix.
Put a Lens on Your Competition—and Yourself
Which are you doing—watching, stalking, or truly analyzing your competitors? In this week’s tip, Jennifer Shaheen explains why structured competitive analysis is key for retail success and how looking at both your competitors and yourself can uncover valuable insights. Watch now to elevate your strategy!