How to Reach the Customers Who Don’t Know They Need You (Yet)
Find out how to connect with customers who don’t know they need your product or service (yet).
Why AI Should Be Your Go-To for Smarter Data Analysis
Find out what it means to use AI for data analysis and how to get started the smart way.
Website Best Practices
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Best website practices for B2B, B2C, and eCommerce businesses The latest trends shaping website design, mobile optimization, and user experience Key differences in website strategies for direct-to-consumer vs. business-to-business models Website Best Practices A well-designed website is essential for attracting and converting customers […]
6 Reasons to Migrate from Mailchimp to Klaviyo
Find out six reasons why you should break up with Mailchimp and start a new chapter (for your biz) with Klaviyo.
Front-End Meets Back-End: More Squarespace to Shopify Considerations
Learn how both the front-end and back-end considerations are important when deciding on a Squarespace to Shopify migration.
Trust Factors Drive Customer Decisions
Every day, potential customers visit your website or walk into your store with one question: “Can I trust this business?” In this straightforward guide, we unpack the essential trust signals influencing purchasing decisions and share practical ways to strengthen them across your business. Discover how to leverage customer reviews effectively to build instant credibility with […]
Mastering Website Basics: A 2025 Guide for All Levels
Learn the basics of building (or rebuilding) a strong, functional, and user-friendly website in 2025.
Outgrowing Wix? 5 Things You Gain by Switching to Shopify
Discover five reasons why migrating from Wix to Shopify might be the next smart step for your business.
Build Loyalty by Solving the Problems Your Customers Already Have
Sometimes the best way to build lasting loyalty isn’t a flashy promotion, it’s simply paying attention. In this short video, Jennifer shares a smart tip on how one retail jeweler turned a common request into an easy add-on service and a deeper customer relationship. From identifying overlooked customer needs to layering in upsell opportunities, this […]
How Seekers Find Your Jewelry Store: 7 Awareness Touchpoints That Work
Discover seven touchpoints to help seekers find and remember your jewelry store brand.