What Changed with Facebook Ads in 2024 (And How to Win in 2025)
Learn about key Facebook Ads changes in 2024 to inform your ad strategy for the new year.
Hackers Love the Holidays: Is Your Business Prepared?
Holiday scams and hacking attempts are on the rise, making your business’s digital assets a prime target. In this week’s tip, Jennifer Shaheen shares how you can stay hyper-vigilant and protect your retail business from common schemes this season. Watch now to keep your business safe!
AI Year End Review
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Key advancements and milestones in AI throughout 2024 Challenges faced as AI technology expands Predictions for the future trajectory of AI AI Year End Review The impact of AI on various industries has reached new heights in 2024, reshaping the way we work, […]
Capitalize on New Year’s Resolutions: Creative Marketing Ideas for Your Business
Start off 2025 with some creative marketing ideas as you tap into the power of gamification for resolution-making customers.
Master the “5 Cs” of Marketing: Boost Your Retail Sales This Holiday and Beyond
Learn the 5 Cs of marketing to enhance your connections with shoppers during the holidays and beyond.
When Creativity Runs Dry: Revive Your Marketing Strategy
Is your marketing strategy as creative as it could be? Creativity, the fourth of Jennifer Shaheen’s 4 Cs to marketing success, plays a vital role in achieving better results. In this video, she explains how to know if you need more creativity in your messaging and why boosting creativity is necessary to refresh your campaigns […]
6 Tips to Step Up Your Post-Holiday Promotional Plan
Boost your post-holiday sales with a winning promotional plan! Discover actionable tips to keep customers engaged and drive revenue.
How to Develop Better Business Habits in 2025
As a tribute to the new year, here are some tips for cultivating better marketing habits in 2025.
Keep It Short: Conciseness in Retail Marketing
Concise marketing copy grabs attention and keeps it. In this video, Jennifer Shaheen explains how getting to the point quickly can engage your audience and showcase your brand’s story in a powerful way. Watch now to learn about the third ‘C’ of marketing.
Websites for Startups
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Key elements every startup website needs to attract and engage customers Best practices for user experience, design, and scalability How to align your website with your brand and business goals Websites for Startups A well-designed website is essential for any startup, acting as […]