Key Takeaways:
Familiarize yourself with the different types of signup forms in Klaviyo.
Learn some other Klaviyo features that could boost your retail engagement and email marketing results.
Access best practices for using Klaviyo forms, features, and more for retail success.
If you’re new to Klaviyo, you might not be aware that its signup forms go far beyond simple email collection. They’re versatile tools that can transform how you engage with your retail customers and enhance your marketing strategies. Whether you’re looking to grow your email or SMS list, provide timely notifications, or create personalized experiences, Klaviyo’s robust features offer endless opportunities. Let’s explore how to make the most of these tools to drive engagement and conversions for your retail brand.
Understanding Klaviyo’s Signup Form Types
Klaviyo offers several types of forms, each designed to achieve specific goals, from announcing special discounts to drawing attention to a new product lineup. Grasping how to use these effectively will make a significant difference in your engagement:
Popups (aka Popovers):
These appear at the center of the screen, grabbing immediate attention. Ideal for announcements or limited-time offers, they’re best for high-impact messaging.
Slideouts (aka Flyouts):
These slide in from the side, offering a less intrusive experience while still being noticeable. Perfect for subtle promotions or reminders.
Full Page Forms:
These cover the entire screen and are ideal for major campaigns, such as launching a new collection or running a holiday sale.
Banners:
Horizontal bars that appear at the top or bottom of the page. They’re great for consistent visibility without disrupting the browsing experience.
Beyond Signups: 3 Klaviyo Features to Embrace
While Klaviyo forms are commonly associated with gathering email subscribers, the email platform is capable of so much more. Here are three features we encourage you to leverage for your retail brand:
- Notifications:
Keep customers informed about product restocks, exclusive offers, or upcoming events.
- Alerts:
Share critical updates, such as shipping delays or changes in store policies.
- Exit-Intent Prompts:
Engage visitors who are about to leave your site by offering discounts or exclusive content.
For example, during Valentine’s Day or other seasonal holidays, schedule targeted notifications to remind shoppers about shipping cutoffs or special gift bundles. With the platform’s scheduling feature, you can plan these messages in advance, ensuring timely and relevant communication.
Advanced Features for Enhanced Engagement
Klaviyo’s forms come packed with features designed to optimize performance and personalize user experience. Here’s how to take advantage of them:
- Scheduling:
Plan forms to appear at specific times or during particular campaigns, such as Valentine’s Day or a back-to-school sale. This ensures your messages remain timely and contextually relevant.
- Device-Specific Displays:
Customize how forms appear on desktop versus mobile to ensure a seamless experience across devices. For instance, a popup on desktop could become a slideout on mobile to avoid disrupting navigation.
- Page-Specific Targeting:
Tailor forms to specific pages. A jewelry retailer might display designer-specific promotions on those pages or highlight product-related discounts for specific categories.
- Conditional Logic:
Create forms that ask questions, directing users into tailored flows based on their answers. For example, asking, “Are you shopping for yourself or someone else?” can segment customers and send them personalized follow-up messages.
“Not all email marketing systems offer such robust and flexible features. Klaviyo’s signup forms, notifications, and advanced features empower retailers to connect with customers in personalized and impactful ways.”
– Technology Therapy® Group
Why Klaviyo Stands Out
Not all email marketing systems offer such robust and flexible features. Klaviyo’s advanced tools — like segmentation, SMS integration, and conditional logic — set it apart, giving retailers the ability to create personalized, high-performing campaigns. With these capabilities, *Klaviyo empowers businesses to tailor their marketing strategies to individual customer needs, driving better engagement and results.
6 Best Practices for Klaviyo Signup Forms
Here are six best practices to keep in mind to maximize the impact of your Klaviyo forms:
A/B Test Your Forms:
Experiment with different designs, messaging, and triggers to see what resonates best with your audience. Even small changes, like the wording of a CTA, can have a big impact.
Leverage Audience Segmentation:
Use the data collected from your forms to segment your audience. This allows you to send targeted messages that match their interests and behaviors.
Build Your SMS List:
Signup forms can collect more than just email addresses. Include options for visitors to sign up for SMS updates or both email and SMS to broaden your marketing reach.
Design for User Experience:
Avoid overly intrusive forms that disrupt browsing. Ensure forms load quickly and are easy to close for a seamless user experience.
Incentivize Submissions:
Offer discounts, exclusive content, or early access to products in exchange for form submissions. For example, a 10% off coupon can encourage first-time visitors to join your email list.
Stay Compliant:
Ensure your forms meet data protection regulations by clearly stating how subscriber information will be used.
“Remember to A/B test your Klaviyo forms. Experiment with different designs, messaging, and triggers to see what resonates best with your audience. Even small changes, like the wording of a CTA, can have a big impact.”
– Technology Therapy® Group
Real-World Examples of Effective Klaviyo Forms
As a retailer, you can use Klaviyo forms creatively to engage customers and drive conversions. Here are three form ideas you should consider implementing:
- Designer-Specific Popups:
If you’re a jewelry retailer, display a popover promoting new arrivals when users visit a specific designer’s page.
- Conditional Logic:
If you’re a luxury gift retailer or boutique, ask users if they’re shopping for themselves or as a gift. Then send your site visitors into tailored email flows with relevant product suggestions.
- Exit-Intent Forms:
Want to prevent visitors from leaving your site without making a purchase?Offer a discount code or free shipping incentive!
Step Up Your Klaviyo Game for Better Retail Results
Klaviyo’s signup forms, notifications, and advanced features empower retailers to connect with customers in personalized and impactful ways. By leveraging its versatile tools — from conditional logic to page-specific targeting — you can enhance engagement, drive conversions, and grow your business. If your current email marketing platform doesn’t offer this level of functionality, it might be time to upgrade.
Need Help Migrating to Klaviyo?
Talk to us about our Klaviyo Program! We’re here to help you get the most out Klaviyo so you can optimize your email marketing outcomes.
*DISCLAIMER: Links included in this article might be affiliate links. If you purchase a product or service with the links that we provide, TTG may receive a small commission. There is no additional charge to you!
