Quarterly Digital Checklist

In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Search – learn what to review to ensure your business stays visible in search results. Website – discover the must-review elements to maintain functionality, speed, and a great user experience. Analytics – gain insights into what data points to monitor to measure success […]
Tips to Ace Klaviyo Signup Forms, Notifications, and More

Check out these insider tips for leveraging Klaviyo signup forms, notifications, and features for better email marketing outcomes.
What You Should Know: A Guide for Moving from Squarespace to Shopify

Discover the benefits of migrating from Squarespace to Shopify to keep up with your small business’s growth.
New Year, New Website: What You Need to Help Your Business Grow

Discover customers’ expectations for your website and learn how to make your site better in 2025.
Collect the Right Data to Understand Your Retail Customers
Knowing your customers’ preferences is key to delivering the experiences they want. In this video, Jennifer Shaheen shares a thought-provoking question and offers insights on how to find new ways to collect valuable data. Watch now to better connect with your audience!
Making Sense of Email Marketing Jargon

Expand your knowledge of email marketing terms to feel more at ease navigating the unfamiliar terrain of email marketing.
Don’t Just Schedule, Connect: How to Pick the Best Booking System

Find out how to pick the right booking system for your small business for stress-free scheduling in 2025.
How to Collect Consumer Data in 2025

Explore the latest data collection trends and tips for 2025 to ensure your business stays ahead.
GEO and SEO: Is Your Business Optimized for Both Search & Generative Engines?
Digital marketing is evolving fast with AI tools reshaping the game. In this video, Jennifer Shaheen breaks down the difference between GEO and SEO. Watch now to stay ahead in today’s competitive landscape.
Clean Data for 2025: The Business Equivalent of Clean Eating
Discover the importance of clean data and some simple steps to make your data work for you in 2025.