Designing Customer Retail Experiences Beyond Personal Preference

Thumbnail: How buyer behavior impacts strategy

As business owners, we naturally filter decisions through our personal experiences. But what happens when our shopping preferences don’t match our customers’ needs? Discover how expanding your perspective on customer engagement can unlock new opportunities for meaningful connection and business growth. The Experience Design Challenge Personal preferences influence business choices. It’s natural to create experiences […]

Keep Shoppers Engaged: Create a Holiday Hub on Your Website

Holiday Hub

Want to build excitement around your holiday offerings? Creating a dedicated holiday section on your website is the perfect way to keep your customers in the loop about all your seasonal specials and events. In this video, TTG founder and president Jennifer Shaheen shares a quick and powerful tip to help retailers make the most […]

Intellectual Property: Pitfalls for Self-Represented Entrepreneurs

Intellectual Property: Pitfalls for Self-Represented Entrepreneurs

In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Entrepreneurs can often pursue intellectual property rights and registrations without an attorney Attendees will learn how to do so and some best practices Attendees will learn about the top pitfalls faced by other self-represented applicants and how to avoid them Attendees will become […]

Learning to Read a Room Online & In-Person

Learning to Read a Room Online & In-Person

In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Simple strategies to use in any situation How to utilize body language expertise to maximize the value of every encounter Tips to use to build relationships, close sales and take your career to the next level Learning to Read a Room Online & […]