6 Ways to Show Gratitude to Your Customers This Thanksgiving
Learn six creative ways to show your customers appreciation this Thanksgiving.
Are Customer Frustrations Costing You Sales?
Did you know? US online retailers lose $136 Billion in sales due to less-than-optimal online checkouts, and physical retailers lose close to $30 Billion due to friction points (according to a Business of Fashion case study, “How to Take the Friction Out of Commerce” – 12/2022). In this tip, Jennifer Shaheen shares practical tips and […]
From Stories to Reels: How Jewelers Can Thrive with Instagram’s Latest Features
Learn the latest Instagram features you should be using to polish your jewelry brand’s presence on the platform.
It’s Not About You: A Customer-Centric Approach to Social Selling
Discover seven tips to keep your customers at the center and strengthen your customer experience on social.
Leverage the Power of Mirroring in Your Retail Marketing
Mirroring isn’t just for face-to-face interactions. In this video, Jennifer Shaheen explains how retailers can apply this powerful technique to digital marketing, creating stronger connections with customers online. Learn how to adapt this popular sales strategy to create marketing content and campaigns that resonate with your audience.
Time Management & Productivity for Small Business Owners
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Identify time wasters and pinpoint areas where you may be procrastinating. Tools to organize your task list effectively. Strategies for better calendar, email, and task list management. Practical, actionable tips tailored specifically for small business owners to manage time more efficiently. Time Management […]
How to Start Selling Online Through Discovery Platforms
Gain the confidence and tips you need to get started selling on discovery platforms and boost your success.
Learn About Your Customers by Using the Right Incentives
Incentives go beyond simple discounts. In this tip, Jennifer Shaheen shows how using creative incentives can not only drive sales but also help track of and understand customer behaviors, providing valuable data for your retail business.
Fall into Better Metrics: Comparing Apples to Apples in Marketing
Learn the why and how of comparing the right metrics for your business.
Turn Your Shopping Trips into Business Inspiration
Get ready to hit the stores! In this video, Jennifer explains how your own shopping experiences can inspire fresh ideas and improve your retail strategy. Watch and learn how to use your time as a customer to grow your business.