Do Those “We Miss You” Emails Really Work?
Equip yourself with the tips you need to craft powerful winback emails that will rekindle the flame with your distant and disengaged customers.
Understanding Data: The Pros and Cons of Observational Data
Discover what observational data is and how you can start incorporating it into your marketing data mix.
Put a Lens on Your Competition—and Yourself
Which are you doing—watching, stalking, or truly analyzing your competitors? In this week’s tip, Jennifer Shaheen explains why structured competitive analysis is key for retail success and how looking at both your competitors and yourself can uncover valuable insights. Watch now to elevate your strategy!
SEO vs GEO – What You Need to Know
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: The key differences between SEO and GEO and when to use each. How to optimize your website for local or broader searches. Practical steps to implement the right strategy for your business goals. SEO vs GEO – What You Need to Know Search […]
Websites for Start-ups: Build, Launch, and Evolve
Learn insider tips on creating a website for start-ups that adapts and evolves with your small business.
The Graceful Goodbye: Streamlining the Unsubscribe Process for Positive Partings
Discover the importance of an easy unsubscribe process and how to say goodbye with poise and positivity.
Understand Your Numbers: Why Context Matters in Retail Marketing
Is that traffic boost really helping your business? Numbers alone don’t tell the full story. In this video, Jennifer Shaheen explains why putting your marketing data in context is critical for retail success—and how you can avoid common pitfalls. Watch now to gain clarity and make smarter decisions!
The Ultimate Guide to Making LinkedIn Work for Your Business
Learn how to optimize your LinkedIn profile, craft engaging content, and network effectively to grow your brand and achieve your goals.
Get Growing: What Data You Need and Why You Need It
Learn how to identify, collect, and leverage essential data to take your business to the next level.
Shift Your Marketing Mindset to Break Free from Old Habits
What is your marketing mindset? It’s easy to fall into a rut with your strategy, especially when you feel paralyzed by indecision. As AI tools reshape the digital landscape, Jennifer Shaheen challenges you to rethink your approach and adapt to the ever-changing marketing game. Watch now for insights to inspire change!