4 Ways to Boost Brand Visibility
These four practical strategies will help you cut through the clutter and increase your brand’s visibility.
Make Your Message Clear: Customers Will Thank You
Clear marketing messaging is key to connecting with your audience. In this video, Jennifer Shaheen shares why clarity matters and how it sets the stage for impactful communication. Watch to learn how this foundational “C” (of Jennifer’s 4 Cs of Marketing) can transform your retail marketing efforts.
Give the Gift of Local this Holiday Season: Why Gift Cards Matter
Discover how local gift cards can increase holiday sales, strengthen community ties, and attract new customers to your small business.
Stay Focused. Stay Winning. Stay You!
There’s a saying I live by as a business owner: Play your own game. If you’ve spent any time in retail, you know how easy it is to get caught up in what your competitors are doing. They launch a new promotion. You panic. They drop their prices. You scramble. They rebrand. You second-guess everything. Before […]
Making a Difference: The Benefits of Marketing, Top Trends, and Generational Insights for Nonprofits
Learn about the benefits of nonprofit marketing, current trends, and some tips for targeting different generations of donors.
The Ripple Effect: Why You Should Embrace Cause-Related Marketing This Holiday Season and All Year Long
Learn what cause-related marketing is, its benefits, and how to start embracing it during the holiday season and all year long.
Stay Off the Naughty List: How to Ensure Your Holiday Emails Get Delivered
Learn how to ensure your emails reach the inbox, not the spam folder, during the holidays this year.
Retail Customers Want Personalization—Are You Delivering?
Personalization is no longer optional—it’s expected. Discover how the future of retail is evolving with technology that allows you to offer tailored customer experiences, even without face-to-face interactions. Watch Jennifer Shaheen’s insights on creating a personalized journey that keeps customers coming back.
Learning to Leverage LinkedIn
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Start with your goals Update and clean-up your profile Check your settings Create a posting strategy Make time daily to engage and build connects Learning to Leverage LinkedIn LinkedIn is a powerful tool for business owners looking to expand their network and grow […]
Tips for Giving Thanks All Year Long as a Small Business Leader
Thanksgiving should be a way of life for every small business owner — here’s why.