Stop Losing Leads! Website Strategies to Grow Your Window & Door Business
Discover how you can use capture points and web optimization to increase conversions for your window and door installation business.
Why Social Listening Matters for Retailers—And How to Use It Effectively
Discover what social listening is, then learn its benefits and some practical ways to start doing it for your retail store.
The Power of a Checklist: Save Time & Reduce Mistakes
Checklists may not be exciting, but they’re one of the most effective ways to improve efficiency and avoid embarrassing marketing mistakes. In this week’s tip, Jennifer Shaheen shares a hands-on approach to strengthening your internal documentation. Watch now to see how a simple checklist can make a big impact!
Setting Clear Expectations: The Key to Customer Satisfaction
Explore scenarios of customer dissatisfaction and learn ways to keep customers informed about the item or experience they purchase from you.
Meta Ads Mastery for Retailers
Go beyond boosted posts and learn the ropes of Meta Ads Manager to drive more sales for your retail business.
Is Your Data in Order? A Guide to Normalization and Standardization
Learn the what, why, and how of data normalization and standardization, so you can have clean data and more efficient operations.
Guardrails in Business Can Save You Money (and Stress)
In business, even small mistakes can lead to big consequences. Jennifer Shaheen shares a real-life example of how one retailer accidentally overspent on Facebook Ads—and why setting up guardrails is essential. Watch now to learn how to protect your budget and avoid costly errors!
SEO vs. GEO: Understanding Search vs. Generative Engine Optimization
Get the scoop on SEO and GEO and learn how you should tweak your optimization game to stay ahead.
You Belong to Me: Why Your Website is Your Ultimate Business Partner
Discover why your website is the most reliable and rewarding love story your business will ever experience.
Turn Online Reviews into a Powerful Marketing Advantage
Online reviews aren’t just feedback—they’re a powerful tool to learn about ourselves and our local competitors. In this video, Jennifer Shaheen shares how analyzing customer reviews can strengthen your competitive edge and improve your strategy. Plus, she reveals a secret for leveraging AI to make the process even easier. Watch now to learn more!