Capitalize on New Year’s Resolutions: Creative Marketing Ideas for Your Business
Start off 2025 with some creative marketing ideas as you tap into the power of gamification for resolution-making customers.
Master the “5 Cs” of Marketing: Boost Your Retail Sales This Holiday and Beyond
Learn the 5 Cs of marketing to enhance your connections with shoppers during the holidays and beyond.
When Creativity Runs Dry: Revive Your Marketing Strategy
Is your marketing strategy as creative as it could be? Creativity, the fourth of Jennifer Shaheen’s 4 Cs to marketing success, plays a vital role in achieving better results. In this video, she explains how to know if you need more creativity in your messaging and why boosting creativity is necessary to refresh your campaigns […]
6 Tips to Step Up Your Post-Holiday Promotional Plan
Boost your post-holiday sales with a winning promotional plan! Discover actionable tips to keep customers engaged and drive revenue.
How to Develop Better Business Habits in 2025
As a tribute to the new year, here are some tips for cultivating better marketing habits in 2025.
Keep It Short: Conciseness in Retail Marketing
Concise marketing copy grabs attention and keeps it. In this video, Jennifer Shaheen explains how getting to the point quickly can engage your audience and showcase your brand’s story in a powerful way. Watch now to learn about the third ‘C’ of marketing.
Websites for Startups
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Key elements every startup website needs to attract and engage customers Best practices for user experience, design, and scalability How to align your website with your brand and business goals Websites for Startups A well-designed website is essential for any startup, acting as […]
4 AI-Powered Marketing Tools to Transform Your Strategy and Creativity
Discover 4 AI-powered marketing tools to save time and make your life easier as a small business owner.
The 2nd ‘C’ of Marketing: Why Consistency Matters
Consistency is a game-changer in marketing, but it’s often overlooked. In this video, Jennifer Shaheen explains why staying consistent is crucial for retail businesses and how it can help you stand out. Watch now to explore the second of Jennifer’s “4 Cs” of marketing.
Startup Smarter: Tips for Deciding on an eCommerce Platform for Your Business
Here are some tips from the pros to help you select the best eCommerce platform for your startup.