New Year, New Website: What You Need to Help Your Business Grow

Discover customers’ expectations for your website and learn how to make your site better in 2025.
Collect the Right Data to Understand Your Retail Customers
Knowing your customers’ preferences is key to delivering the experiences they want. In this video, Jennifer Shaheen shares a thought-provoking question and offers insights on how to find new ways to collect valuable data. Watch now to better connect with your audience!
Making Sense of Email Marketing Jargon

Expand your knowledge of email marketing terms to feel more at ease navigating the unfamiliar terrain of email marketing.
Don’t Just Schedule, Connect: How to Pick the Best Booking System

Find out how to pick the right booking system for your small business for stress-free scheduling in 2025.
How to Collect Consumer Data in 2025

Explore the latest data collection trends and tips for 2025 to ensure your business stays ahead.
GEO and SEO: Is Your Business Optimized for Both Search & Generative Engines?
Digital marketing is evolving fast with AI tools reshaping the game. In this video, Jennifer Shaheen breaks down the difference between GEO and SEO. Watch now to stay ahead in today’s competitive landscape.
Clean Data for 2025: The Business Equivalent of Clean Eating
Discover the importance of clean data and some simple steps to make your data work for you in 2025.
What Changed with Facebook Ads in 2024 (And How to Win in 2025)

Learn about key Facebook Ads changes in 2024 to inform your ad strategy for the new year.
Hackers Love the Holidays: Is Your Business Prepared?
Holiday scams and hacking attempts are on the rise, making your business’s digital assets a prime target. In this week’s tip, Jennifer Shaheen shares how you can stay hyper-vigilant and protect your retail business from common schemes this season. Watch now to keep your business safe!
AI Year End Review

In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Key advancements and milestones in AI throughout 2024 Challenges faced as AI technology expands Predictions for the future trajectory of AI AI Year End Review The impact of AI on various industries has reached new heights in 2024, reshaping the way we work, […]