The Predictive Retailer: Using AI to Demystify Social Trends and Boost Sales
Get the scoop on social trends and how to use AI tools to stay ahead and boost your brand’s relevance.
Marketing Strategy vs. Marketing Plan: Know the Distinction & Take Action
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Uncover the core differences between strategy and plan A step-by-step process for building and implementing your marketing roadmap Tools for effective execution and maintaining momentum Marketing Strategy vs. Marketing Plan: Know the Distinction & Take Action What’s the difference between a marketing strategy […]
From Chaos to Clarity: Organizing Your Business in the Digital Age
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: How to organize files and information using scalable systems The differences between policies, procedures, checklists, and other documentation How to organize documentation Recommended tools and AI-driven platforms for small-business efficiency Actionable ideas to help your team work more independently with less oversight From […]
What Retail Customers Really Want You to Understand
Find out what your retail customers wish you knew about them.
Stop Guessing, Start Knowing: Using AI to Make Smarter Business Decisions
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: How to get started with AI tools for data analysis (even if you’re not a tech pro) Tips for writing better prompts that lead to better insights Why the 5 W’s Strategy (Who, What, When, Where, Why) helps frame your analysis Ways to […]
Digital Advertising: What’s Working in 2025
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: The latest digital advertising trends that are delivering results. Tactics for small businesses to improve targeting, messaging, and overall ad performance. Methods to identify your ideal customers, choose platforms, and create compelling ads. Digital Advertising: What’s Working in 2025 Discover how to make […]
Pitfalls for Self-Represented Entrepreneurs: What’s in a Name?
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: How the wrong name can damage how you’re perceived in the marketplace Why some names lead to legal disputes or costly rebranding How to avoid major pitfalls many businesses unknowingly fall into Pitfalls for Self-Represented Entrepreneurs: What’s in a Name? Seems easy enough […]
Website Best Practices
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Best website practices for B2B, B2C, and eCommerce businesses The latest trends shaping website design, mobile optimization, and user experience Key differences in website strategies for direct-to-consumer vs. business-to-business models Website Best Practices A well-designed website is essential for attracting and converting customers […]
Jewelers, Don’t Just Read Your Website Metrics in GA4—Put Them in Context
Learn how to turn GA4 insights into action by applying filters and reading your engagement data with context.
Uniquely You: Building a Winning Personal Brand
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: A clear roadmap to craft a compelling personal narrative that highlights your unique value Strategies to build out a standout digital presence and secure a spot on decision-makers’ “shortlist” Practical tools to amplify your brand and drive impactful results Uniquely You: Building a […]