Category for "Data"

B2B companies are confronted with a number of marketing challenges, some of which are rooted in some widely-held misconceptions. For example, many people assume that the B2B marketplace is a dispassionate place, where buying decisions are made on a strictly logical basis. Yet research from Ipsos reveals that many B2B buyers rely on emotion and… Continue Reading »

“I know I should be paying more attention to my data,” a retailer recently told me. “But honestly, I start to look at it, and there’s just so much that I don’t know where to start. I just shut down.” Overwhelm – sometimes called information overload – can be a very real problem. If we… Continue Reading »

What’s the first fun task now that 2019’s arrived? Tackling the overwhelming number of End of Year surveys about our industries. These surveys are designed to give business owners insights about their performance, compared to what the competition is doing. How valuable are these insights? The answer is – it depends. The quality of the insights… Continue Reading »

The New Year is here! You know what that means. It’s time to appreciate all the things we have in our lives that are working well, and start improving the rest. When it comes to marketing, a good place to begin the process is by examining your sales channels. If you want to grow in… Continue Reading »