Category for "Data"

If you’ve ever had to stop and organize a space before you could get any work done in it, you’ll appreciate this story. Nordstrom VP of Marketing, Data, and Enterprise Data Jason Gowans was featured in a recent Think with Google story. He shared a situation that many business owners can relate to: it was… Continue Reading »

One of the most valuable assets any small business has is its customer data. Most business owners know how valuable this data is. What they aren’t necessarily clear about is the multitude of sources they have available to review and capture customer data, and how much can be learned from each source. One great example… Continue Reading »

Labor Day has come and gone and you know what that means. It’s time to prepare for the final quarter of 2019 and improve your marketing channels. When it comes to marketing, a good place to begin the process is by examining your sales channels. If you want to grow in Q4, you have to… Continue Reading »

Data is a great resource for the business owner who wants to better understand their customer and make better decisions. When we examine data, we’re ultimately looking for explanations – and this is where many business owners run into trouble. Many times, we think we’ve arrived at understanding long before we actually have. A quick… Continue Reading »