Category for "Data"

Data is a great resource for the business owner who wants to better understand their customer and make better decisions. When we examine data, we’re ultimately looking for explanations – and this is where many business owners run into trouble. Many times, we think we’ve arrived at understanding long before we actually have. A quick… Continue Reading »

When The Economist magazine used their cover to declare the world’s most valuable resource was no longer oil, and was in fact data, they were telling a very important truth – not only for Google, Amazon, Apple, Facebook and the other big brands featured in the story, but for every business, including yours. Data can… Continue Reading »

B2B companies are confronted with a number of marketing challenges, some of which are rooted in some widely-held misconceptions. For example, many people assume that the B2B marketplace is a dispassionate place, where buying decisions are made on a strictly logical basis. Yet research from Ipsos reveals that many B2B buyers rely on emotion and… Continue Reading »

“I know I should be paying more attention to my data,” a retailer recently told me. “But honestly, I start to look at it, and there’s just so much that I don’t know where to start. I just shut down.” Overwhelm – sometimes called information overload – can be a very real problem. If we… Continue Reading »