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Consumers are increasingly concerned about their privacy when browsing online. What can you do as a small business owner to reassure your customers and continue collecting critical data? Find out!
Objective data helps us understand the actions our customers take. Here’s why you should use it, and some of the pitfalls to relying on objective data alone.
Observational data tells us a lot about what our customers want and need, as well as how they put those impulses into action. Here’s why you should use it, and some issues to look out for.