Category for "ecommerce"

When you can’t see your customers in person, you need to see them online. Whether you’re an established online retailer or you’re new to eCommerce, it’s important to know that a digital pop-up store is a tool you can use to address specific business challenges. For example: Your Regular Customers Have Specific Needs They Want… Continue Reading »

Many small businesses are being forced to close or significantly limit their hours of operation right now due to the Coronavirus. This is obviously not ideal, but we must carry on as best we can. Maintaining a positive attitude is easier when you know you’re doing something meaningful for your business. With that in mind,… Continue Reading »

When we talk about how our customers behave online, it’s easy to divide them into two groups – seekers, who come to your website without much in the way of an agenda, and buyers, who have a specific intent that’s brought them to you. A buyer knows what they want. How exact their knowledge is,… Continue Reading »

It’s so easy to take your website for granted. This is especially true for businesses who don’t sell online. The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake. You’re not going to value your website… Continue Reading »