Category for "ecommerce"

It’s so easy to take your website for granted. This is especially true for businesses who don’t sell online. The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake. You’re not going to value your website… Continue Reading »

Retailer experts are predicting an increase in holiday season sales, with double digit growth in e-commerce expected. The busiest part of the fourth quarter is Cyber Week, which includes Black Friday, Small Business Saturday, and Cyber Monday. Here are 4 ways to help you capture your share of these sales: Black Friday searches have increased 80%… Continue Reading »

When something is exclusive, it means “Not for everybody”. In romance, reaching the point of exclusivity can be a major milestone. It means you’re not interested in having other people involved in the relationship – it’s just you and your special someone. Customers want to be treated like they’re a special someone. While obviously you… Continue Reading »

The week after Christmas, before the New Year starts, can be very profitable. In fact, some retailers call this short period of time “the Second Season”  –  a chance to make sales to all those people who received gift cards for the holidays, as well as those who are returning the gifts they received in… Continue Reading »