Category for "ecommerce"

Exclusive Offers Drive Sales

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When something is exclusive, it means “Not for everybody”. In romance, reaching the point of exclusivity can be a major milestone. It means you’re not interested in having other people involved in the relationship – it’s just you and your special someone. Customers want to be treated like they’re a special someone. While obviously you… Continue Reading »

Your Holiday Promotional Plans Need to Go Beyond 12/25

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The week after Christmas, before the New Year starts, can be very profitable. In fact, some retailers call this short period of time “the Second Season”  –  a chance to make sales to all those people who received gift cards for the holidays, as well as those who are returning the gifts they received in… Continue Reading »

5 Ways to Make Black Friday Better

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If you’ve been in retail for any time at all, you’ve seen Black Friday change. Once the traditional kick off to the holiday shopping season, Black Friday is now part of a larger week-long shopping event. Small Business Saturday and Cyber Monday add to the excitement of the season – but they can make it… Continue Reading »

40% of Holiday Digital Revenue Happens in One Week – Do You Know When It Is?

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While in-store shopping continues to appeal to holiday shoppers, 89% of people plan on purchasing holiday gifts and seasonal items online, according to a study commissioned by Bazaarvoice, a retail software company.* Big brands and major retailers already have their [holiday] promotions in place. Click To Tweet Convenience and the ability to avoid crowds motivate… Continue Reading »