Category for "ecommerce"

5 Ways to Make Black Friday Better

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If you’ve been in retail for any time at all, you’ve seen Black Friday change. Once the traditional kick off to the holiday shopping season, Black Friday is now part of a larger week-long shopping event. Small Business Saturday and Cyber Monday add to the excitement of the season – but they can make it… Continue Reading »

40% of Holiday Digital Revenue Happens in One Week – Do You Know When It Is?

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While in-store shopping continues to appeal to holiday shoppers, 89% of people plan on purchasing holiday gifts and seasonal items online, according to a study commissioned by Bazaarvoice, a retail software company.* Big brands and major retailers already have their [holiday] promotions in place. Click To Tweet Convenience and the ability to avoid crowds motivate… Continue Reading »

Stores Aren’t Dead, But Good Luck Trying to Find a Store-Only Shopper

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New research from Internet Retailer reveals something you may already know: today’s customer wants it all. The 2018 Online Apparel Report investigates how a marketplace that was once fairly limited to physical retail locations has been disrupted by Amazon, Walmart, and digital native brands. Some of the insights shared are quite eye-opening, including: – Amazon… Continue Reading »

Amazon Did Well on Prime Day … But How About Everyone Else?

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The first Amazon Prime Day was three years ago. Ever since then, the shopping holiday, characterized by very deep discounts and limited time offers, has grown in size. Last year was a banner year for Prime Day, with little-known brands getting catapulted into the spotlight with sales success beyond their wildest dreams. But what happened… Continue Reading »