Category for "Marketing"

One of the first things business owners learn about is the power of word of mouth marketing. We can tell our customers we’re fantastic all day long, but those messages just don’t have as much weight as an endorsement from a friend or family member. Customers don’t only listen to people they actually know: purchasing… Continue Reading »

Offline marketing includes all of the things that you do in the ‘real world’ to promote your business – things like newspaper, television, and radio advertising, signage, participation in community events, sponsoring the local Little League team, hosting in-store events and more. You’ll sometimes hear offline marketing referred to as traditional marketing or old-school marketing…. Continue Reading »

I shop for everything online: clothes, jewelry, tires, travel, and furniture. I don’t just shop — I buy too! Recently, I was shopping for a mattress; mine is in need of replacing. I decided to buy online because the ones I have tried in the stores did not turn out all that great, whereas the last one… Continue Reading »

Sometimes we talk about Millennials as they are members of some strange, alien species, from some mysterious place with customs that are completely foreign and communication styles that are beyond all human understanding. Yet it turns out, according to research by the Berkley Research Group that the way Millennials discover, research and make purchases is… Continue Reading »