Category for "Marketing"

I’m writing this blog a few days before the biggest shopping holidays of the year. Black Friday, Small Business Saturday, and Cyber Monday are the unofficial kick-off of the holiday shopping season – the critical period that can represent as much as a third of many retailers’ annual sales. It’s make or break time. Who’s… Continue Reading »

Do you remember the first time a customer came into your store, showed you a picture on their phone, and said, “I want this?” The answer is probably not. The phenomenon that truly change the way we live and do business don’t necessarily seem like a big deal when they’re happening. It’s only when seen… Continue Reading »

What’s the first fun task now that 2019’s arrived? Tackling the overwhelming number of End of Year surveys about our industries. These surveys are designed to give business owners insights about their performance, compared to what the competition is doing. How valuable are these insights? The answer is – it depends. The quality of the insights… Continue Reading »

67 million people were born between 1995 and 2010. Dubbed “Gen Z”, these shoppers value choice and flexibility more than their older counterparts, according to Hulu CMO Kelly Campbell. Campbell was speaking during Advertising Week, an industry convention focused on emerging best practices. Not surprisingly,  video was a large part of the conversation. 50% of… Continue Reading »