Category for "Marketing"

Being in the digital marketing world for over fifteen years, I’ve seen a lot of misconceptions about what a landing page is. The term, “landing page” is often used to describe any page on your website that a user might land on—but that’s not really the case. To find out if your landing pages are converting, let’s first start off by taking a brief look at what… Continue Reading »

There’s no such thing as one-size-fits-all advice. It doesn’t matter whether you’re talking about fitness, home improvement, or running a company – every individual has their own unique situation that can’t be addressed with cookie-cutter wisdom. That’s why the TTG Marketing Mentor program exists. These individual sessions focus specifically on the marketing challenge that’s concerning… Continue Reading »

I’m writing this blog a few days before the biggest shopping holidays of the year. Black Friday, Small Business Saturday, and Cyber Monday are the unofficial kick-off of the holiday shopping season – the critical period that can represent as much as a third of many retailers’ annual sales. It’s make or break time. Who’s… Continue Reading »

Do you remember the first time a customer came into your store, showed you a picture on their phone, and said, “I want this?” The answer is probably not. The phenomenon that truly change the way we live and do business don’t necessarily seem like a big deal when they’re happening. It’s only when seen… Continue Reading »