Category for "Marketing"

You Need to Stop Paying Attention to Your Competition

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Do you remember the first time a customer came into your store, showed you a picture on their phone, and said, “I want this?” The answer is probably not. The phenomenon that truly change the way we live and do business don’t necessarily seem like a big deal when they’re happening. It’s only when seen… Continue Reading »

Are You Getting Real Value from Your End of Year Surveys?

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What’s the first fun task now that 2019’s arrived? Tackling the overwhelming number of End of Year surveys about our industries. These surveys are designed to give business owners insights about their performance, compared to what the competition is doing. How valuable are these insights? The answer is – it depends. The quality of the insights… Continue Reading »

What’s the Best Way to Attract Young Shoppers’ Attention? Video Ads on Social Media

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67 million people were born between 1995 and 2010. Dubbed “Gen Z”, these shoppers value choice and flexibility more than their older counterparts, according to Hulu CMO Kelly Campbell. Campbell was speaking during Advertising Week, an industry convention focused on emerging best practices. Not surprisingly,  video was a large part of the conversation. 50% of… Continue Reading »

The Do’s and Don’ts of Running a Social Media Contest

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Are you thinking of running a social media contest to boost your brand’s visibility, attract new customers and generate excitement in your store and online? Here are the do’s and don’ts you’ll want to keep in mind: New campaigns can result in an audience increase of up to 34%. Click To Tweet DO: Get ready… Continue Reading »