Category for "Marketing"

Every year, in the immediate aftermath of a holiday season that wasn’t necessarily all it could have been, retailers and small business owners resolve that next year will be better. Well, here we are, with the first quarter of the new year behind us and the holiday shopping season starting in earnest in less than… Continue Reading »

We’re living in what’s being called the “New World of Mobile.” This means that customers are accessing information using smartphones, tablets and other devices more than they’re using computers. Recent research from the Deloitte Global Mobile Consumer Survey reveals that every developed country in the world has a mobile phone penetration rate of at least… Continue Reading »

Business owners are being bombarded with the message that data is the answer to all of their business challenges. With the right data, it’s possible to better understand your customers, make smarter marketing decisions, avoid costly buying mistakes, and run a more profitable company. But it’s far from easy to get to and make good… Continue Reading »

Well, here we are in 2018, the year Google has announced it intends to switch to a mobile-first index. Up to 60% of all Google searches currently originate on a mobile device, and the expectation is that this percentage will only increase. For this reason, there will be a significant change in the way search… Continue Reading »