Category for "Marketing"

There are five generations of consumers in the marketplace right now: the Silent Generation – parents of the Baby Boomers, Baby Boomers, Gen X, Millennials, and the youngest shoppers, Gen Z. We’ve discussed how Gen X, Millennials, and Gen Z have all played video games throughout their lives. Now it’s a good time to talk… Continue Reading »

One of the things I really enjoyed about presenting “Decoding Your Data” at JCK Las Vegas was the opportunity to tell my favorite story about Victoria’s Secret. It’s a powerful tale for business owners that illustrates that you have to be willing to examine every aspect of your operation – even those things that could… Continue Reading »

Every year, in the immediate aftermath of a holiday season that wasn’t necessarily all it could have been, retailers and small business owners resolve that next year will be better. Well, here we are, with the first quarter of the new year behind us and the holiday shopping season starting in earnest in less than… Continue Reading »

We’re living in what’s being called the “New World of Mobile.” This means that customers are accessing information using smartphones, tablets and other devices more than they’re using computers. Recent research from the Deloitte Global Mobile Consumer Survey reveals that every developed country in the world has a mobile phone penetration rate of at least… Continue Reading »