Category for "Marketing"

Doing Business in a Mobile-First World: What Google’s Changes Mean To You

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Well, here we are in 2018, the year Google has announced it intends to switch to a mobile-first index. Up to 60% of all Google searches currently originate on a mobile device, and the expectation is that this percentage will only increase. For this reason, there will be a significant change in the way search… Continue Reading »

Is Bloomingdales Making A Blunder?

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Bloomingdale’s has a long, proud history in retail. The store began in the nineteenth century, opening its doors in the same year that Yellowstone Park was established, the Metropolitan Museum of Art launched, and the readers the world over were captivated by Phileas Fogg’s journey around the world in 80 days. They’ve been a stalwart… Continue Reading »

The Frame Influences The Picture: Content and Platform

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Kazou Ishiguro is the Nobel Prize winning author of many wonderful novels, including The Remains of the Day. He recently gave the Nobel Lecture in Literature detailing his personal history and how he developed as a writer. One comment he made was about his perspective on his own work had changed after he’d completed his first… Continue Reading »

3 Things You Need to Know About Influencers

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One of the first things business owners learn about is the power of word of mouth marketing. We can tell our customers we’re fantastic all day long, but those messages just don’t have as much weight as an endorsement from a friend or family member. Customers don’t only listen to people they actually know: purchasing… Continue Reading »