Category for "Marketing"

Do You Find Data Overwhelming & Intimidating? You’re Not Alone

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Business owners are being bombarded with the message that data is the answer to all of their business challenges. With the right data, it’s possible to better understand your customers, make smarter marketing decisions, avoid costly buying mistakes, and run a more profitable company. But it’s far from easy to get to and make good… Continue Reading »

Doing Business in a Mobile-First World: What Google’s Changes Mean To You

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Well, here we are in 2018, the year Google has announced it intends to switch to a mobile-first index. Up to 60% of all Google searches currently originate on a mobile device, and the expectation is that this percentage will only increase. For this reason, there will be a significant change in the way search… Continue Reading »

Is Bloomingdales Making A Blunder?

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Bloomingdale’s has a long, proud history in retail. The store began in the nineteenth century, opening its doors in the same year that Yellowstone Park was established, the Metropolitan Museum of Art launched, and the readers the world over were captivated by Phileas Fogg’s journey around the world in 80 days. They’ve been a stalwart… Continue Reading »

The Frame Influences The Picture: Content and Platform

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Kazou Ishiguro is the Nobel Prize winning author of many wonderful novels, including The Remains of the Day. He recently gave the Nobel Lecture in Literature detailing his personal history and how he developed as a writer. One comment he made was about his perspective on his own work had changed after he’d completed his first… Continue Reading »