Category for "Social Media"

Want Better Results from Your Social Media Marketing? Try Doing It Yourself

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This blog may seem a little counter intuitive. After all, we’re a digital marketing agency. We help companies of all sizes, from the single-person design shop to the national brand, find and connect with their customers online. Social media, particularly Instagram, is one of the most valuable platforms because it’s where customers discover and get… Continue Reading »

Social Media New Year’s Resolutions: How to Build Better Relationships Online

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As the year draws to an end, it’s time to look ahead and plan how to make next year better. In this post, we’re going to focus on social media marketing, and the techniques you can use to improve the relationship you have with your customers, attract new customers, and boost your brand visibility. Less… Continue Reading »

The Final Countdown: Social Media Advertising Hacks to Boost Last Minute Holiday Sales

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There are at least two types of holiday shoppers: the group that finished everything up – including wrapping and tagging their presents – in August, and those people who are almost ready to start their shopping. There’s nothing you can do to reach the first group at this point, so let’s concentrate on the second…. Continue Reading »

What’s the Best Way to Attract Young Shoppers’ Attention? Video Ads on Social Media

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67 million people were born between 1995 and 2010. Dubbed “Gen Z”, these shoppers value choice and flexibility more than their older counterparts, according to Hulu CMO Kelly Campbell. Campbell was speaking during Advertising Week, an industry convention focused on emerging best practices. Not surprisingly,  video was a large part of the conversation. 50% of… Continue Reading »