Category for "Social Media"

Whose Brand are You Building? Social Media Content That Actually Helps You Grow

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Marketing your business on social media requires a lot of content. Social Media Examiner puts the ideal number of Facebook posts per day between 2 and 5; if you’re using Instagram, the ideal number of daily posts is 15. When you’re busy running a business, creating that much original content is a big challenge. The… Continue Reading »

Is He Who Hesitates Lost…Or Really, Really Smart?

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A recent Adweek headline announced that brands hesitated with social media marketing and that now they’re doing the same thing with influencers. The implication is clear – companies that held back from adopting the latest, greatest marketing technology missed out on some of the benefits that come from being among the first to use to… Continue Reading »

Fact-Checking 101: How NOT to be Part of the Fake News Problem

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If you’re using social media to connect with your customers, the odds are better than good that you’re not creating all of the content you post yourself. Sharing is part of the fun of social media, and it’s so easy. When you find a great post that someone else has created that your audience would… Continue Reading »

Storytelling on Social Media: More Important Than Ever Before

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It’s impossible to overstate how important storytelling is when you want to attract, convert, and retain Millennial customers. Social media has been quick to grasp many people who enjoy creating and telling stories for their own amusement. Snapchat, Instagram, and Facebook have all added some form of “Stories” to their platform. People are trying to… Continue Reading »