Category for "Social Media"

Google+’s New Collection Feature: Helpful for Engagement Ring Sales?

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Of all the social media networks, Google+ may be the one that has had the hardest time making itself relevant to the jewelry industry. Up until this point, Google+ has not been a site widely known for fashion or jewelry content, and the platform has been struggling to find an audience. To counter this, over… Continue Reading »

#WeddingWednesday: Using Hashtags to Promote Bridal Jewelry on Social Media

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Hashtags are a social media convention in which the pound symbol (#) is used in front of a word or phrase in a post. Hashtags are searchable, meaning that anyone who’s interested in what the social media conversation around engagement rings might be, for example, simply has to do a search for #EngagementRing. You can… Continue Reading »